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Evercommerce, Global Fitness - Sr Customer Marketing Manager (Remote, Us)

Company

EverCommerce

Address , Denver
Employment type FULL_TIME
Salary $90,000 - $100,000 a year
Expires 2023-12-06
Posted at 8 months ago
Job Description
Sr. Customer Marketing Manager, EverCommerce – REMOTE, US
At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 685,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Fitness & Wellness industries.
We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here:
https://careers.evercommerce.com/us/en
We are looking for a Sr. Customer Marketing Manager to focus on our Global Fitness solutions and help develop and manage customer interactions through strategic communications. The Global Fitness solutions team offers tailored, integrated software solutions to big box franchise gyms, boutique fitness studios, and dance, gymnastics, and martial arts facilities. We empower our customers to increase efficiencies for back-office operations and wow guests in-person and remotely.
The Sr. Customer Marketing Manager will help focus on the success and growth of our existing customers, improve business relationships and outcomes while maintaining customer retention. Reporting into the Director of Marketing, Global Fitness, the role works in collaboration with Executive and Senior Leadership, as well as department Managers to ensure key customer communications campaigns and strategies are implemented.
In this role you’ll define and deliver best in class proactive and reactive communications to ensure our customers have transparency and visibility into key areas that affect their overall customer experience. You will work closely with our product management, customer support, training and marketing teams to ensure we maintain open lines of communications while building trust with our customers. Finally, you will help to support executive leaders through thought leadership planning, content development, crisis communications and PR support.
The ideal candidate for this role is passionate about creating a seamless and positive customer experience through transparent and consistent communication. You are a self-starter requiring minimal supervision and able to develop new ideas, adapt to last-minute changes, and handle challenging work situations. You have broad corporate & customer communications experience, exceptional writing skills, and experience working with senior executives. You’re passionate about building and maintaining strong relationships with our customers and employees. You enjoy developing marketing programs from the ground up, and has a roll up his/her sleeves mentality to execute on tight deadlines and with limited resources.
Responsibilities:
As the Sr. Customer Marketing Manager, you will be responsible for managing key communications to our customers and employees for EverCommerce’s fitness solutions. You’ll be responsible for creating relevant and timely messages and content including a wide range of email campaigns, training and customer support communications, service notifications, event messaging, and newsletters that may be tied to major product releases, real time product or technical issues, and key president communications.
  • Drive, manage and implement internal corporate communications objectives, messages, tools and digital platforms to ensure alignment and engagement throughout the organization.
  • Provide crisis communications and issues management support as needed
  • Participate in release planning, product launches, and organizational readiness meetings and activities
  • Build and execute strategic campaigns to increase adoption and drive retention, upsell opportunities, education, and advocacy, within our existing customer base
  • Own communication to inform and prepare internal stakeholders regarding customer communications that are deployed
  • Develop and manage external communications for company senior level leaders and executives
  • Assess current strategies around the customer experience and identify areas for improvement
  • Develop a customer lifecycle strategy in collaboration with Customer Success, Support, Product and work with Marketing Operations to implement
  • Implement and optimize workflow processes to ensure customer communications are developed and executed efficiently
  • Develop critical partnerships with internal teams, including product marketing, customer support, internal and external communications, digital marketing, sales, billing support, etc. to enhance, strategize, plan, write and execute a variety of communications to ensure customers are clearly informed in a positive and transparent manner
  • Develop a feedback loop between internal teams that promotes a consistent drive towards delivering optimal customer experiences
  • Develop reporting to show the efficacy of customer communication strategies, both to build on wins and identify opportunities for optimization
  • Manage email calendar, send volume and testing plans; revise calendar as needed to meet KPI targets
Skills and Experience needed for success in this role:
  • Exceptional prioritization and time management skills
  • Experience managing or working within a customer communications function or related group
  • Experience in B2B software marketing
  • Exceptional communication skills with the proven ability to develop communications for a variety of audience segments
  • Strong people skills including: Interpersonal skills, communication and motivation, organization, forward planning, and critical thinking, problem-solving
  • 5 – 8+ years of corporate and customer communication experience
  • Bachelor’s degree in business, communications, marketing, or another relevant field
  • Exhibit sophistication and savvy to partner and advise senior leadership. Demonstrated relationship management/partnership skills.
  • Organizational skills and an innate ability to stay on top of multiple projects at once
  • Excellent written communications skills with the ability to write quickly, distilling concepts into key messages for multiple audiences
  • Demonstrated success in an agile, fast-paced, high-change, high-growth environment
  • Ability to manage multiple projects simultaneously
  • Proven track record of developing process and implementing across teams as a change agent
Where:
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.
Benefits and Perks:
  • Flexible and generous (FTO) time-off
  • Employee Stock Purchase Program
  • Robust health and wellness benefits, including an annual wellness stipend
  • Continued investment in your professional development through Udemy
  • Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
  • 401k with up to a 4% match and immediate vesting
  • Student Loan Repayment Program
Compensation:
The target base compensation for this position is $90,000 - $100,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.
EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!