Entrepreneur/Digital Content Creation Specialist

Quicksilver is a pioneer in the natural health industry. Our mission is to deliver on the promise of natural medicine, delivering products that help individuals achieve mind and body health through nature inspired innovation. Our growth is fueled by individuals who share our passion. Currently, we have an opening for aSocial Media Coordinatorin our Lafayette, CO office.

TheSocial Media Coordinatorwill be responsible for the day-to-day social media functions including management of Quicksilver's influencer and guerilla social marketing. This individual will oversee our online community engagement by connecting on social channels which align with Quicksilver brand strategies and objectives. This person will represent Quicksilver Scientific as our online persona and touchpoint for current and future customers to form a personal relationship with our brand.

Core Responsibilities Include

• Use automation, planning, audience growth, and data analysis to optimize engagement in those channels.
• Use Klear/Meltwater platform to find and communicate with influencers (bloggers, social media personalities, industry movers, etc.).
• Expand our Influencer network looking for those who have developed loyal, engaged audiences.
• Audit campaigns for optimization.
• Will manage, report and optimize Quicksilver's social media and marketing functions including our influencer marketing networks.
• Uses good judgement to immediately respond to general comments on QS social media posts, including postings and live stories.
• Completes special projects and performs other related duties and assignments as assigned.
• Research and analyze which social channels our brand should focus on.
• Continue to grow the program, solidifying successful influencer relationships, monitoring posts and results, reporting back on findings, and making adjustments to optimize our strategy.
• Leverage major social networks to help our brand gain attention and traffic.
• Draft content 1 month (or less) in advance of postdates for management review and approval.
• Structure pitches to attract influencers that fit our criteria, working with those that opt in to negotiate terms and structure posts before launching.
• Manage Guerilla Social Marketing.
• Assist with PR initiatives, campaigns and product orders/distribution.
• Audit our current social media, blog, and influencer efforts and suggest plans, including campaign proposals, target influencers, post guidelines, and necessary setup.
• Identify organic, on-brand influencer relationships that go beyond strict business, constantly monitoring performance and optimizing accordingly.
• Launch Campaigns using Hub Spot.

Qualifications

Qualified candidates must have a BA/BS degree in Marketing or a related field including a minimum of 1-year experience in digital and social media marketing. Person must have experience working in Photoshop and excellent verbal and written communication skills. The person must be proactive, well-organized and deadline oriented. In addition, the person must have the ability to work independently with minimal supervision. Lastly, the person must possess effective problem-solving techniques and be able to interact effectively with all levels of employees and external contacts.

Ideal Candidates Have The Following Traits

• Self-driven and motivated with strong initiative - will be a self-starter, able to work both with and without direction, and have strong judgement skills for on-the-fly decision making
• Stays current on industry trends and proactively builds skill and experience in areas relevant to marketing and design.
• Well-developed creative skills to design and maintain eye-catching copy and images.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Strong creative copy-writer skills.
• Strong interest and experience in photography and graphic design experience a plus (Adobe Creative Suite).

Quicksilver Offers a Competitive Benefits Package Including

Employer paid Medical, Dental, Vision, and Life insurance; including Short-term and Long-term Disability.

401K with company matching.

Paid vacation and sick time.

Paid company holidays.

Fitness Center membership.

Generous employee discount program on all QS products.

Quicksilver Scientific is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.