Director, Social Media, K-12 Educator Audiences

Scholastic is building our their Social Media team and specifically looking for someone with at least 2+ years of Social Media experience specifically for K-12 Educator Audiences.

THE OPPORTUNITY

We are looking for a content leader who will be responsible for storytelling across our educator and administrator audiences on our social media channels.

Reporting to the Vice President, Social Media Strategy, the Director, Social Media Content will create and own our content calendar, which will be aligned to our overall social media unification strategy.

RESPONSIBILITIES

• Foster a culture of high performance and positivity.
• Lead by example through actions and communications during periods of change.
• Support the Vice President, Social Media Strategy as a contributor to the social media unification strategy and roadmap.
• Create a content calendar in partnership with each line of business:
• Foster an environment of trust and collaboration among teams and programs at all levels in the organization.
• Establish social media content processes and governance:
• Assets are routed to the necessary stakeholders for internal approvals, feedback has been clearly communicated, and content meets our brand standards.
• Create an environment of trust.
• Drives awareness of and engagement in Scholastic programs and offerings while promoting an understanding of our values (philanthropic, DEIB, sustainability).
• Leverages the strengths of our flagship IP and entertainment properties.
• Partner with Scholastic teams who are instrumental to the experience we provide our audiences on social media:
• Participate in planning sessions for new content ideas and campaigns.
• Develop a process for updating and honing the content calendar throughout the year.
• Is aligned with the needs of educators and administrators as they help children read and learn to love reading.
• Live and promote our values (philanthropic, DEIB, sustainability).
• Align with other subject matter experts across the company.
• Ensure our social media content exceeds industry standards and our goals for engagement and revenue.
• Oversee the overall daily work schedule of the social media content team and ensure there is a process for prioritization and quality assurance amongst the team.
• Own strategic social media projects. These could include:
• Collaborate with the Search and Paid Media Planning team to drive the interplay between paid and social media.
• Develop standards and best practices for social media content creation, management, maintenance, and governance.
• Leverages the best practices and unique strengths of each social media platform (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok).
• Drive organizational excellence.
• Establish a partnership model with business lines for contributing to the calendar.
• Utilize and maintain our tools for content management, tagging, digital asset management, and project task calendaring.
• Utilize analytics, customer-driven insights, shifts in the market, and advancements in social media platforms to inform and iterate our approach to storytelling.
• Lead a team of social media content producers and coordinators:
• Establish a brand voice and visual style for Scholastic on social media that reflects the needs of our audiences and adheres to our brand guidelines.
• Select and manage outside specialist content vendors.
• Leading day-to-day management of key social media campaigns.
• Iterate on the content calendar in a responsive fashion.
• Accept responsibility for delivery and quality.
• Work closely with our Customer Service Support team to provide them with the right content and tools to deliver real-time customer support.
• Monitor marketplace trends, opportunities, and vulnerabilities to maneuver the dynamic competitive landscape.
• Leading our foray onto new social media channels.
• Recommend and implement changes to improve overall content performance.
• Create a content strategy for storytelling on social media that:

Must Have -

2+ years of Social Media experience within K-12 Educator Audiences.

This role is hybrid for the Scholastic Inc. Soho offices.