Director, Social Media & Community

Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. In support of our mission, we are seeking a Director of Social Media & Community to join our Marketing team.
Want to help us transform the travel experience? The Director, Social Media & Community is a dynamic and nimble leader who is highly experienced at building social and influencer strategies that are platform specific and designed to drive brand love. The ideal candidate is a storyteller at heart, who understands the magic of combination of content, conversation and culture and has a successful track record of leading and executing social strategies that are brand centric. You understand that social and influencer are constantly evolving, highly creative channels, but are also the most direct line to our consumer and leverage this understanding to bring a brand into. This role is tasked with developing social-first strategies and programs that fit within our overall marketing strategies, and then overseeing a team of social and community managers that will execute on them at scale. This is a key leadership role in the Brand Marketing team and will report to our VP, Brand marketing and will be based in our New York City office with in-office attendance required twice weekly.
As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our Employee Resource Groups, anti-racism training, and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.
What You’ll Do

• Guide community management best practices and establish a process for generating and amplifying testimonials and transformational stories from our community
• Work in lock steps with paid media team to ensure a 360-degree approach to marketing
• Oversee and lead editorial calendar that incorporates overall social media strategy
• Identify opportunities to partner with like-minded brands and influencers to expand brand awareness and customer engagement
• Create our influencer marketing strategy, including always-on seeding, launch campaigns, and paid partnerships
• Champion brand strategy, brand aesthetic and brand standards across all touchpoints and content execution; define and deliver a consistent creative approach that is fully Away but imagined through a social-first lens.
• Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, TikTok and Pinterest
• Conceptualize and lead the creation of compelling content for Instagram feed, stories, reels & TikTok; look for ways to stand out on social media and jump on new trends
• Define vision and strategy for a comprehensive, integrated social media and influencer marketing practice that amplifies our overall marcom strategy and drives tangible business impact
• Structure and oversee a team that aligns with, and can best execute against, defined vision and strategy
• Develop and maintain a nimble approach to execution across social and influencer that allows us to leverage these channels to quickly respond to and support business needs
• Implement innovative tactics that leverage consumer insights and brand strategy to build a best-in-class engagement approach that results in meaningful and long-lasting relationships with our community
• Stay current with social media trends and incorporate, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement
• Build a nascent social and influencer strategy into an awareness and traffic driver for the Brand; develop strategy, processes, and performance evaluation from scratch
• Maintain a deep understanding of the always-evolving social and cultural landscape: including competitive considerations, content trends, features and innovations within existing platforms, and a constant eye on the next big thing—consistently driving the right content and platform mix for Away
• Strategize and develop influencer marketing campaigns to support product launches and drive brand awareness and reach on Instagram, TikTok, Youtube, and other platforms
• Set goals, track, analyze and report performance, identifying and implementing recommendations for improvement and growth
• Serve as a thought leader; audit our current process and creative/editorial direction; provide direction for internal partners; lead monthly content brainstorms
• Create focused platform-specific execution strategies for both organic social and influencer that leverage platform strengths and clearly define role of platform within overall marketing ecosystem

Who You Are

• You love data and have a keen ability to analyze and translate results into action
• You have exceptional communication and story-telling skills that bring passion, energy and inspiration to the forefront
• You’re a creative thinker with deep familiarity of the social landscape—always keeping a finger on the pulse of the category and translating what you see into innovative strategies
• You’re a strong leader—someone who people want to learn from, work with, and are inspired by
• You obsess over how our brand shows up and have exceptionally high personal and team standards
• You have a minimum 8 years of relevant work experience in social media, influencer and/or community marketing
• Enjoys working in a fast-paced and ever-changing environment
• Team player with a “no task is too small” attitude
• Passionate about transforming travel (but that’s a given!)
• You are customer-obsessed—you understand our customer and how to speak to them at every touchpoint

Compensation Package
Our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards program that also includes benefits, bonus, equity and various social and professional investment opportunities at Away. Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Away employees. We expect the majority of the candidates who are offered roles at Away to fall healthily within the range based on these factors.

• Medical, Dental and Vision insurance
• Paid Parental Leave, Short & Long-term disability
• Salary Range: $153,000.00 - $162,000.00 annually
• Flexible spending, health savings and commuter benefits
• Paid Time Off (vacation, personal well being, volunteer, paid holidays, floating holidays, bereavement and jury duty)
• Benefits Overview:
• This role is eligible to participate in Away’s Annual Company Performance Bonus Plan, the terms of which are determined on an annual basis at the discretion of the company
• Life and AD&D insurance
• 401(k) with a company match
• Equity Grant: commensurate with level determined at the discretion of the company
• Product stipends and recognition awards

About Away
Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. The company launched in 2016 with one perfectly designed carry-on and has since expanded to offer an array of luggage and travel essentials built for the modern traveler. Headquartered in New York City, with teams in London and Toronto, Away currently ships products to over 35 countries around the world. Away has been named one of Fast Company’s “World’s Most Innovative Companies” and has been recognized on TIME’s list of “Best Inventions.” To learn more, visit awaytravel.com.
You’ll Love Working At Away Because

• We’ll invest in your career. Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities, as well as access to one-on-one professional coaching services, so we can support you as the company's needs evolve.
• We’re not just employees. We’re people. We deeply value the talent our team brings to the table, and believe that fair and equitable total rewards packages are part of our commitment to everyone who works here. We offer insurance coverage (health, vision, and dental), tax savings plans for retirement, dependent care, commuter benefits, generous and inclusive parental leave, and a stocked kitchen.
• And so much more…! You can bring your dog to work. We organize ways to give back to our local communities.
• We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is, too. Through people-focused initiatives like our Employee Resource Groups, monthly cultural programming, our hybrid approach to ways of working, and our newly designed HQ that centers intentionality & collaboration, we're building the cultural foundation that gives people the emotional and physical space to bring their best selves to work.
• We travel. We encourage you to take time to recharge outside of the office. You’ll have generous PTO to explore new places and access to Away products to ensure your travels are seamless.

EEOC Statement
Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected].