Director Of Site Merchandising & Optimization

Director of Site Merchandising & Optimization

E-Commerce

About Kendra Scott:

We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion, and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-commerce. Our headquarters are located in the heart of Austin, Texas, and we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.

Position Overview:

Kendra Scott is seeking an experienced and results-oriented Director of Site Merchandising & Optimization to join our dynamic team. As the Director of Site Merchandising & Optimization, you will play a critical role in driving our online sales growth and optimizing the customer experience on our e-commerce platform. You will be responsible for leading a team of merchandisers, developing, and executing strategic merchandising plans, and ensuring the achievement of sales targets. The ideal candidate will be well versed within the fashion category and possess a strong understanding of P&L management, exceptional analytical skills, a deep passion of delivering experiential commerce with a customer first mindset and bringing the Kendra Scott brand to life on the website.

Roles & Responsibilities:

1. Sales and Revenue Growth:

• Collaborate with cross-functional teams, including Marketing, Inventory Planning, and Creative, to align merchandising strategies with overall business objectives.
• Analyze sales data, customer insights, and market trends to identify opportunities for growth and optimize the product assortment.
• Develop and implement effective strategies to drive online sales and achieve revenue targets driving higher conversion and AOV.

1. Strategic Merchandising Planning:

• Deliver an optimal customer experience by implementing a site personalization strategy including but not limited to intelligent product recommendations, geo targeted content strategy etc. to drive sales.
• Collaborate with product development teams to ensure timely and successful product launches.
• Conduct regular market research and competitor analysis to stay ahead of industry trends and identify potential market gaps.
• Define and execute a comprehensive merchandising strategy that aligns with brand positioning and customer preferences.
• Partner with agency to implement the SEO best practices increasing organic revenues.

1. Website Merchandising Optimization:

• Optimize product placements, categorization, and navigation to maximize conversions and increase average order value through upsell and cross sell.
• Utilize analytics and user feedback to continually improve site merchandising strategies and enhance overall customer satisfaction.
• Oversee the visual merchandising of our e-commerce platform, ensuring an intuitive and seamless customer experience.

Prepare and execute online promotion and content calendar for each season/product launch in strong collaboration with the omnichannel merchandising and allocation team

1. Team Leadership and Development:

• Develop and implement training programs to enhance merchandising skills and knowledge within the team.
• Lead and inspire a team of site merchandisers, providing clear direction, coaching, and performance feedback.
• Foster a collaborative and inclusive team culture, promoting growth and development opportunities for team members.

1. P&L Management:

• Monitor and analyze key financial metrics, including gross margin, sales conversion, and return on investment, to ensure profitability.
• Work closely with finance and operations teams to develop and manage the site merchandising budget effectively.
• Provide regular reports and insights to senior leadership, highlighting performance and recommending strategies for improvement.

Professional Qualifications:

• Proficiency in utilizing web analytics tools and platforms to drive data-informed decision-making.
• Comprehensive knowledge of current fashion/retail trends
• Deep understanding of P&L management, financial analysis, and budget planning.
• Exceptional communication and collaboration abilities, with the capacity to work effectively with cross-functional teams.
• Strong track record of delivering sales targets and driving revenue growth in an e-commerce environment.
• Excellent leadership and team management skills, with the ability to motivate and inspire a high-performing team; Prior management experience required
• Proven experience in strategic merchandising planning, including product assortment and inventory management.
• Bachelor’s degree in business, Marketing, Merchandising, or a related field (Master's degree preferred).
• Minimum of 8 years of experience in e-commerce merchandising, preferably in the retail or fashion industry.

Strong analytical mindset and problem-solving skills, with the ability to identify trends, patterns. Knowledge of Analytics tools like GA, heatmap tools like ContentSquare and testing & personalization tools like Certona is preferred.

• Demonstrated desire and ability to work effectively at both the strategic and tactical execution levels
• Proven experience with dynamic site merchandising software. SFCC or SFRA preferred

Personal Characteristics:

• Delight in sharing success with subordinates and peers.
• Comfortable working under deadlines, managing multiple priorities, taking initiative, and paying close attention to detail.
• Utilize data to inform decisions.
• Analytical Thinker.
• Customer Centric.
• Focus on KPIs that can be tracked, tested, reported, and used to create actionable decisions to ensure performance.
• Value the importance of the customer relationship and the importance of every interaction with the consumer.
• Listen with empathy; be willing to champion ideas and people.
• Love of the consumer that drives desire to create compelling, memorable, and engaging retail experiences online.
• Adept at both written and verbal communication.
• Talent for mentoring, developing, recruiting, and inspiring teams.
• ·
• Leadership.
• Outstanding Communicator.
• Candid, direct and honest.
• Organized.
• A natural collaborator and ability to influence others.
• Ability to present to large groups while inspiring and motivating action for implementation of ideas. Comfortable presenting to senior executives.
• Operate expeditiously, with prioritization of workload, to yield highest return on investment. Eliminate rather than create chaos.