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Director Of Sales And Marketing

Company

Navion Senior Living

Address Nashville, TN, United States
Employment type FULL_TIME
Salary
Category Technology, Information and Internet
Expires 2023-06-12
Posted at 11 months ago
Job Description
Village at Bellevue is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing. The objective of the Senior Living Sales & Marketing Director is to support prospective residents and their family members as they evaluate senior care options and to help them to understand that Navion is the best senior housing option for them. Sales director duties will include hitting annual targets, building relationships and understanding customer trends.
Responsibilities
  • Develop and implement comprehensive sales strategies to drive occupancy success.
  • Provide required information and communicate effectively with other team members about move-in activity and resident/family needs.
  • Implement and monitor a move-in system to ensure all resident records are complete prior to admission.
  • Collaborate with ED and RSDM to determine advertising needs and implements.
  • Research and maintain information on local competition including rates, specials, services, etc.
  • Prepare and distribute mailings to prospective and current residents.
  • Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs.
  • Host and attend community events and develop positive community relations.
  • Maintain new residents and inquiries in the Move-In database.
  • Monitor and maintain budget.
  • Plan and implement marketing activities and events.
  • Respond and follow-up to inquiries in a positive and timely manner.
  • Meet the community’s move-in and census goals each month or identify barriers for meeting the goals.
  • Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate.
  • Develop a strong network of professional and agency referral sources.
  • Select and order promotional supplies while staying within the budget.
  • Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings.
  • Complete weekly and quarterly census reports.
  • Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy
Requirements
  • Proven ability to drive the sales process from inquiry to close
  • Ability to work well with others and promote a team environment.
  • Proven sales executive experience, meeting or exceeding target
  • Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
  • Excellent listening, negotiation and presentation skills
  • Ability to position Navion against competitors
  • Excellent verbal and written communications skills
Benefits
  • Short & Long Term Disability Insurance
  • Career Advancement Opportunities
  • Health Care Plan (Medical, Dental & Vision)
  • PTO for full time positions
  • Life Insurance
  • Retirement Plan (401k)