Director Of Sales And Marketing

Village at Bellevue is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing. The objective of the Senior Living Sales & Marketing Director is to support prospective residents and their family members as they evaluate senior care options and to help them to understand that Navion is the best senior housing option for them. Sales director duties will include hitting annual targets, building relationships and understanding customer trends.
Responsibilities

• Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate.
• Develop a strong network of professional and agency referral sources.
• Collaborate with ED and RSDM to determine advertising needs and implements.
• Meet the community’s move-in and census goals each month or identify barriers for meeting the goals.
• Research and maintain information on local competition including rates, specials, services, etc.
• Prepare and distribute mailings to prospective and current residents.
• Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy
• Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs.
• Develop and implement comprehensive sales strategies to drive occupancy success.
• Monitor and maintain budget.
• Select and order promotional supplies while staying within the budget.
• Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings.
• Implement and monitor a move-in system to ensure all resident records are complete prior to admission.
• Host and attend community events and develop positive community relations.
• Plan and implement marketing activities and events.
• Respond and follow-up to inquiries in a positive and timely manner.
• Provide required information and communicate effectively with other team members about move-in activity and resident/family needs.
• Complete weekly and quarterly census reports.
• Maintain new residents and inquiries in the Move-In database.

Requirements

• Excellent listening, negotiation and presentation skills
• Proven ability to drive the sales process from inquiry to close
• Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
• Ability to position Navion against competitors
• Proven sales executive experience, meeting or exceeding target
• Ability to work well with others and promote a team environment.
• Excellent verbal and written communications skills

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Life Insurance
• Career Advancement Opportunities
• Retirement Plan (401k)
• PTO for full time positions
• Short & Long Term Disability Insurance