Director Of Public Relations

Augustine Agency is actively looking for a Director of Public Relations to focus on both client and agency communications and media relations.

We are seeking a seasoned public relations professional that is well-versed in traditional media, using PR tactics as a leading tool to elevate our clients’ and agency communications. This individual will be responsible for general project management for PR communications initiatives, message development, partnering with client internal teams, agency leadership, trend pitching, comms planning, proposal development, and more. Augustine is a fast-paced and deadline-driven environment and superior project management skills are a must. The individual in this role will be expected to roll up their sleeves and adapt quickly to goals and objectives that can change on a dime. We need someone that can get results! If that is you, we’d love to hear from you!

Job Overview

The Director of Public Relations (PR) focuses on both client and agency communications and media relations. This individual is a seasoned public relations professional that is well-versed in traditional media, using PR tactics as a leading tool to elevate our clients’ and agency communications. The PR Director is responsible for general project management for PR communications initiatives, message development, partnering with client internal teams, agency leadership, trend pitching, comms planning, proposal development, and more.

Essential Duties and Responsibilities

• Compiles press coverage and prepare detailed executive summaries
• Develop overall PR strategy for agency and clients
• Composes accurate, well-written press materials
• Develops and maintains strong relationships with client partners and key stakeholders.
• Travels domestically as required
• Arranges and manages participation in events, press tours and interviews
• Coordinates PR efforts between different departments within client organization
• Corresponds and partners with regional PR teams to support effective company operations
• Interfaces with client teams to gather data and craft messaging for strategy and writing assignments
• Corresponds with the press as a client representative, as needed
• Secures and provides counsel to leadership for various press opportunities
• Maintains thorough knowledge of agency’s products and services.
• Other responsibilities may be assigned
• Answers written interview questions about the client company as needed

Qualifications / Skills

• Bachelor’s Degree required and in related field preferred (Communications/PR, Marketing, Journalism, etc.)
• Passion for executing with excellence and ability to work in a fast-paced environment, while consistently maintaining a proactive approach
• Excellent presenter with strong interpersonal, written, and persuasive verbal communications skills
• 15+ years of experience in public relations or consumer brand marketing, preferably with an agency
• Ability to lead and manage direct reports; mentoring to facilitate career growth.
• Business acumen
• Able to quickly compose and edit a variety of creative and business-oriented texts that meet company standards on deadline.
• Team-oriented personality
• Bilingual (English/Spanish) desired
• Superior attention to detail
• Strong project management, budget management, time management and organization skills, with the ability to meet deadlines

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Consistent “can-do” attitude with the ability to adapt and deliver under pressure
• Proactive team player with a demonstrated ability to develop and cultivate relationships, support cross-functional objectives and balance/blend various needs and views into an effective PR strategy/plan
• History of collaboration with cross-functional teams and agency partners, with the ability to transform complex concepts into accessible consumer messages
• Strong relationships and robust list of contacts with journalists/media representing variety of industries and beats
• Successful track record concepting and executing creative experiential activations
• Results-driven strategic thinker with a strong media relations and crisis communications background
• A modern communicator with interest and experience in leveraging integrated campaigns
• Assertive self-starter who can work independently, able to effectively handle multiple tasks/projects simultaneously and problem-solve on the fly

Location / Hours / Travel

This is a full-time position. We are a hybrid team working remotely, but with expectations to meet in person as often as necessary for client/project goals.

Perks and Benefits

• Medical, dental, vision, life, and disability insurance
• Summer Fridays
• 401K
• Paid holidays
• Employee Assistance Programs (EAPs)
• Referral incentive programs (client and employee)
• Paid vacation, plus additional paid week for winter break
• Competitive salary

About Us

We are proactive, insight-driven, cross-category Visioneers with a passion for affecting consumer behavior.

For more than 25 years, Augustine has been creating visionary ideas that fuel growth and deliver ROI for our clients. The Visioneers at Augustine Agency work with our clients to take their goals and needs and craft them into a unique Vision. Next, we deliver strategy-driven creative that disrupts, changes behavior and drives unparalleled results.

At Augustine Agency, we also provide an environment that trains talent to become Visioneers and inspire them to do the brightest work of their career.

Our case study results, happy clients and long-term relationships speak for themselves. Let us tackle your biggest challenges and accomplish your Vision.

#VisionsRealized

We are an Equal Opportunity Employer