Director Of Marketing & Media

### DIRECTOR OF MARKETING AND MEDIA

Salary: \$34,000-\$42,000, based on training and experience, or the hourly equivalent if part time.

Status: Negotiable. Part time up to full time exempt salaried

Benefits: Dependent on status. Full time includes health insurance, 401K, annual leave, sick leave, paid vacations and holidays

Schedule: Some nights and weekends required

Position Summary

The Director of Marketing and Media leads Cache Valley Center for the Arts' strategic efforts to grow audience and philanthropic base. The Director of Marketing and Media is a member of a small and nimble senior management team, is the sole marketing employee, and reports to the Executive Director.

AREAS OF EMPHASIS

The following is intended to be representative of the work performed by incumbents in this position and is not all-inclusive. The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities.

• Plan, develop, and evaluate integrated marketing plan (events, media relations, press releases, website, social networking, Annual Report, newsletters and branding) and budgets for the organization, a season of touring performing arts events, education and outreach activities, arts classes, gallery walks, and the rental of CacheARTS facilities.
• Oversee stewardship communication with donors alongside the Executive Director.
• Write news releases, email newsletters, public service announcements, program/playbill copy, curtain announcements, website copy, and ad copy. Arrange and coordinate media appearances.
• Staff liaison to Marketing Committee; assist chair as needed.
• Responsible with the Executive Director to grow positive awareness of the organization and strengthen its reputation with audiences, funders, and the communities it serves.
• Manage social media presence and implement strategies to improve social media reputation and recognition.
• Support the mission of CacheARTS, be dependable, and have an appreciation of the arts.
• Coordinate production and placement of marketing collateral, broadcast and display advertisements. Manage distribution of marketing collateral.
• Maintain and manage company website and implement strategies to improve SEO.
• Manage and promote fundraising and donor recognition events.
• Track member and sponsor benefits. Initiate and monitor marketing and development expenditures within budget, maintain donor, in-kind and marketing files and a marketing portfolio of completed projects, in association with the Ticket Office. Document events and activities for promotion and archival purposes.
• Build and maintain relationships with media contacts and key community partners.
• Investigate the possibilities of program partnerships and strategic alliances that will extend the organization's brand in the community and increase avenues of support.

DESIRED QUALIFICATIONS

• Working mastery of computer programs including Microsoft Office, WordPress, and the Adobe Creative Suite is required. Desktop publishing and graphic design skills strongly preferred. Some web development knowledge (using Wix).
• Expertise with digital marketing.
• Excellent oral and written communication and interpersonal skills
• All of the Director's activities require collaboration, coordination and cooperation with other CacheARTS personnel, businesses and community members.

COMPENSATION

The compensation package includes a full-time salary range of \$34,000 to \$42,000 depending on experience. CacheARTS also offers full time employees an annual sick and vacation leave policy, retirement benefits and a health ins urance plan.