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Media Director Jobs
Company | Voter Formation Project |
Address | Washington, DC, United States |
Employment type | FULL_TIME |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage |
Expires | 2023-06-09 |
Posted at | 1 year ago |
Voter Formation Project (VFP) is a 501(c)3 organization committed to increasing participation in elections using innovative, long-term, and data-driven digital communications strategies to engage, register, and mobilize new and infrequent voters of color.
- Proactively keep up with industry trends and technology, sharing knowledge and recommendations accordingly
- Perform other duties as assigned
- Help with media planning and buying as necessary
- Work closely with the Director of Digital Programs to develop VFP’s paid media strategy
- Work with the Data & Technology team to ensure media plans adhere to the parameters of randomized controlled trials that could be associated with the program
- Contribute positively to VFP’s culture by living up to the standards that guide how the organization operates internally
- Develop relationships with advertising vendors and other partners relevant to the execution of paid programs
- Provide oversight of media plans to ensure alignment with VFP’s strategy and goals
- Work individually with direct reports through weekly check-ins, and by establishing professional development goals and concrete steps to reach them
- Manage and track VFP’s advertising budget and credit lines, and develop processes to reconcile monthly ad spend with vendor invoices
- Keep up with the high-level performance of each program while paying close attention to results that present opportunities for further testing or strategic evaluation
- Manage a team of media buyers and planners who will help VFP reach its programmatic goals
- Facilitate relevant knowledge sharing across programs and teams
- Identify pain points in media planning, buying, and cross-team collaboration, and develop processes, documentation, or other solutions to address challenges as the organization grows
- Experience running paid media programs through social platforms and DSPs
- Enthusiasm for Voter Formation Project’s mission and vision
- Energized to work in a start-up organization
- Ability to operate swiftly while ensuring that strong QA processes are in place in order to eliminate and avoid errors
- Relationship-building abilities that will allow you to form strong relationships with vendors to the benefit of VFP programs
- Strong organizational abilities, to build, refine, maintain, and document processes (we love Google Sheets)
- Interest in continuous improvement and professional development, including staying up-to-date on best practices and platform changes
- Attention to (and a love for) the details
- Understanding of the types of targeting available within each platform so that you can recommend the best possible approach with each media plan
- 6+ years of experience in digital media, with substantial knowledge of the media planning and buying roles
- Ability to operate efficiently, recognizing bottlenecks and creating and implementing process improvements
- A motivation to question “best practice” assumptions, especially those assumptions that may undermine VFP’s ability to reach and engage its intended audience
- Fully paid medical and dental insurance. Vision premiums are 75% covered
- Unlimited paid vacation (all benefits-eligible employees are required to take three weeks of vacation per year)
- Parental leave and various other paid leave types
- Co-working and home office reimbursement programs
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