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Director Of Marketing And Communications
Company | PSA Airlines |
Address | , Charlotte, 28208 |
Employment type | FULL_TIME |
Salary | |
Expires | 2023-09-11 |
Posted at | 9 months ago |
About Us
Our employees are committed to ensuring safe and reliable operations for the thousands of customers American trusts us with each and every day. We have an incredible team of more than 4,000 employees who do a tremendous job of operating more than 800 daily flights to nearly 100 destinations on behalf of American Airlines. Our immense growth provides a number of opportunities to join our team.
Culture: Not only is PSA an EEO and AAP employer, but also we seek to create an inclusive work environment where diverse perspectives and experiences are embraced and respected. We work hard to build and sustain a culture where people – team members and customers alike – feel safe, secure and happy. It is The PSA Way, which focuses on our goals, safety, respect, preparedness, professional excellence, and passion. This foundation reflects how we think, act, and communicate with one another and our customers.
Engaging our employees is extremely important to us, and we seek leaders who inspire, enable, and encourage others to succeed using the PSA Way as their model.
Benefits Summary
PSA offers the benefits you expect from a company focused on excellence. All eligible employees enjoy a comprehensive benefits package, including:
- American Airlines Group (AAG) profit-sharing and bonus opportunities
- Travel privileges on the American Airlines global network
- Company-paid Group Life and AD&D Insurance, Short and Long-term Disability, Flexible Spending Plan (FSA), and supplementary options
- 401k with company match
- A generous vacation plan designed to let you enjoy your travel perks
- Medical, Dental & Vision
This position is responsible for the overall short-term and long-term strategy for all internal/external communications and external marketing activities of PSA Airlines, a wholly owned regional carrier of the American Airlines Group. This individual will oversee the development and execution of communications and marketing strategy to support the carrier’s operational objectives and key focus areas. This individual will report directly to the VP of Talent Management and work directly with PSA Airlines senior leadership and executive team on internal communications activities for employees and, external audiences such as media during crisis or emergency response activities and internal/external talent acquisition marketing and branding strategies.
Job Responsibilities
- Works directly with the CEO/President of the organization when critical media relations and crisis communications arise
- Owns the relationship with American Airlines team on crisis communications and media relations
- Oversee the development and management of the company’s internal/external communications strategy, vehicles, and channels, including quarterly updates on operational initiatives; at events such as Virtual Town Halls, D+ meetings, Executive offsites, and all other modes of communication
- Performs other duties as assigned to support the efficient operation of the department and company
- Develops branding initiatives, external media relations, and continually maximizes social media opportunities in the regional market
- Develops ongoing key in touch marketing strategy campaigns in collaboration with PSA’s Talent Acquisition team
- Has responsibility for the Company’s Intranet portal to ensure it provides a useful, efficient, and enjoyable user experience to both management and non-management for purposes relating to their work and work-related interests
- Drive strategy and oversee external media releases, executive speeches, and communications on company issues and announcements, to ensure employees have information necessary and helpful for their engagement in their work and company initiatives
- Continually identifies, learns, and adapts to new technologies for external and internal marketing and communications, such as CRM tools, website vendors, new marketing platforms; works to assess the ROI of these tools to form a basis of marketing impact
- Responsible for the Company's Security and Safety Management System (SMS) and associated Safety Risk Management and Safety Assurance outputs.
- Provide counsel on the company’s communications activities with department and company leadership in support of their corporate objectives, and to ensure employees across the company know that they valued and appreciated
- Responsible for the strategy and integration of all marketing and branding approaches at PSA
- Executes on PSA’s comprehensive crisis communications strategy and protocols within the framework requested for all carriers, providing PSA Airlines communication statements
- Works with necessary vendors or new vendors to enhance PSA’s branding messaging, continually seeks out new vendors where there is a business need
- Continually works to know the regional market landscape for competitive branding purposes
- Leads the strategic direction of PSA Airlines leadership and communications meetings, driving change and impact for operational objectives and results
- Oversee the internal and external marketing strategy of the airline, focusing specifically on the Talent Acquisition marketing focus areas for specific critical hiring needs
Required
- Develop and implement communication strategies and tactics with a diverse range of audiences
- Bachelor's degree in Communications, English, Journalism, or equivalent work experience
- Results-oriented and able to work both independently and on a team when needed for larger communications initiatives and in crisis situations
- Prior experience working with multiple workgroups strongly desired
- Keen attention to detail and accuracy, while possessing the ability to manage multiple projects in a fast-paced environment is essential
- Exercise sound business judgment and handle confidential information with sensitivity
- Solid understanding of how to write AP style
- Advanced Microsoft Word and PowerPoint skills
- Ability to speak/read/write in English.
- 5-8 years of experience in communications
- Possess excellent oral and written communication skills
- Ability to effectively work with and counsel senior leadership to achieve their operational and organizational goals
- If hired, must be able to demonstrate that you are authorized to work in the US.
Preferred
- Prior experience in the airline industry preferred
Competencies
To be successful at PSA, you should be:
- Decisive
- Driven
- Engaging Communicator
- Reliable
- Results Driven
- Caring
- Creative writing
- Multi-tasking
- Attention to detail
- Written communication
- Interpersonal skills
- Collaboration
Additional Information
Security Clearance: All employees are required to pass the fingerprint-based criminal history records check (CHRC) per 49CFR1542.209 as well as a pre-employment drug screen.
AAP/EEO Statement: PSA Airlines is an equal opportunity employer; qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, age, disability, genetic information, protected veteran status or any other characteristic protected by law.
Other Duties: Please note this job description is not designated to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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