Director Of Local Social

Quick take:Axios is a thriving, fast-growing media organization dedicated to providing trustworthy, award-winning news in an audience-first format. With newsletter teams in 30 cities across the U.S., Axios is adding a highly entrepreneurial team to grow the organic social media presence for Axios Local. We are looking for an editorial leader and manager who can drive innovation and take ownership of this expansion.

Why it matters:This editor will oversee the strategy and implementation of Axios Local’s social media channels which serve as an entry point for readers who are new to Axios and Axios Local.

• Working closely with the national Axios audience team and Local leadership, this editor will be based out of the D.C. or NY offices, will manage a remote team located throughout the country and report to the VP of Audience.
• They will be hiring a team dedicated to launching and sustaining new channels on Instagram with a focus on creator-first, local lifestyle content.

Go deeper:We are looking for someone who understands social media growth, local news, influencers/micro-influencers, and creators more broadly. They are skilled operators and excited to take on the following responsibilities:

• Manage a team of social creator/hosts in each selected city.
• Help conceive daily and long-term stories that originate on social first. Accurately transform existing stories from newsletters and the web.
• Shape how Axios Local evolves across social, web and newsletters in partnership with Local editors/reporters, product managers, and leadership.
• Collaborate with the Audience team and wider organization on adapting Axios “Smart Brevity” style to short-form, vertical video.
• Develop a strategy to scale beyond the initial set of accounts.
• Edit the work of the group and ensure editorial standards on the accounts.
• Set the strategy and goals for our local social expansion with VP of Audience.
• Stay abreast of analytics of the accounts, develop KPIs and report out the metrics for execs and editorial leadership.

The details:Ideal candidates will embody an entrepreneurial spirit and passion for Axios’ mission and have most of the following skills:

• Exceptional collaborator with experience working across teams to produce quality content.
• Demonstrated wide knowledge of local news and how national storylines intersect with local storytelling.
• Excellent verbal and written communications skills
• Experience managing a team. Experience starting up a new team is a plus.
• Experience working with creators and social influencers in the lifestyle or adjacent space.
• Demonstrated, measurable success in growing video-driven social posts for platforms like Instagram, TikTok, and YouTube.

All the rest of the details and how to apply are here: https://boards.greenhouse.io/axios/jobs/5231857