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Director, Marketing Data Strategy & Analytics

Company

Autodesk
Address , San Francisco, Ca
Employment type FULL_TIME
Salary $173,800 - $281,160 a year
Expires 2023-06-09
Posted at 1 year ago
Job Description
Job Requisition ID #
23WD68767
As the Director of Global Marketing Data Strategy and Analytics, you will be leading a global team of data strategists, analysts, and BI developers to arm our marketing organization with analytical models, insights and dashboards to enable data-driven decisions across the marketing funnel and broader go-to-market processes: from brand to pipeline generation to campaign effectiveness to marketing mix optimization to contact intelligence and more.

This role reports to the Senior Director of Marketing Operations & Technology (MOT), playing a key role in advancing our journey toward audience centric customer experiences, powering critical commercial business decisions across the company with predictive intelligence and actionable insights. This is a heavily cross-functional role, with deep partnerships within analytics domains (e.g. Sales, Customer, Enterprise ML/AI, Research & Insights, Data Platforms), with the Marketing business, and with other digital technology teams.
  • Lead end-to-end data strategy, execution, and user adoption for marketing dashboards, analytical models, and measurement frameworks, in close partnership with Marketing and Go-to-Market Analytics Leadership
  • Collaborate with peers across the analytics organization to define and activate customer, contact, and market intelligence across Autodesk
  • Lead a global team of ~20 data strategists, analysts, and BI developers; responsible both for recruiting and developing talent as well as providing hands on guidance to the team
  • Monitor business performance indicators to help guide strategic direction and operational priorities for the Marketing and broader Go-to-Market Business Leadership (e.g. identify early warning signs in pipeline creation and levers to improve).
  • Collaborate with counterparts in MOT and in our Enterprise Systems and Engineering teams to enable personalization use cases spanning enterprise data, 1st party data, and 3rd party data from the customer data platform to inform our data platform roadmap
  • Create and influence data science models in partnership with the enterprise AI/ML team; such as marketing mix, propensity to buy, customer acquisition cost, and customer lifetime value, then assist marketing, sales, and customer teams in activating these models

Qualifications

To be successful in this role you have:
  • 5+ years of people management experience leading technical people, preferably within global remote teams
  • 10+ years of professional experience, with domain depth in B2B sales & marketing analytics
  • Ability to communicate with and influence non-technical stakeholders as well as technical cross-functional partners
  • Applies initiative and independent judgment to resolve non-routine problems
  • BA/BS, with preferred concentration in Marketing, Business, or a quantitative field; Masters degree preferred but not required
  • Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail
  • Demonstrated experience working across marketing functions, collaboratively with sales, sales operations, and customer success
  • In-depth understanding of predictive data models, marketing funnel, business intelligence, lead management processes and technologies, data visualization, and cloud data platforms
  • A passion for data and analysis, with a curiosity to get to the root of a problem and solve it

Click below to learn more about our benefits in the US.
https://benefits.autodesk.com/

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact
Autodesk Careers
.
Salary is one part of Autodesk’s competitive package. For U.S.-based roles, we expect a starting base salary between $173,800 and $281,160. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.