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Company | Imagine Pediatrics |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Hospitals and Health Care |
Expires | 2023-06-30 |
Posted at | 11 months ago |
Who We Are
- Earn trust. We cherish the trusting relationships we build with the children and families we serve, our partners, and each other. We seek first to understand and speak honestly.
- Innovate today. We refuse to accept the way things have always been done. Children and families are waiting for our help and their bravery demands that we relentlessly challenge assumptions to develop new approaches.
- Children first. We put the best interests of children above all. We are uncompromising in our commitment to improving the lives of children and families by bringing the best care to them.
- Embrace humanity. We lead with empathy and authenticity, presuming competence and good intentions. When we stumble, we use the opportunity to learn and grow stronger.
- One team, diverse perspectives. We work alongside families as one team towards a shared purpose. We champion diversity and acknowledge the contributions of others.
- Provide thought leadership and perspective for adoption where appropriate
- Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs) and optimize spend and performance based on insights gained
- Work with internal and external teams to develop co-branded campaigns with health plan payer partners and ABM strategies
- Implement and measure email and SMS strategies including journey planning, content and creative development, delivery, and performance
- Optimize and manage implementation of traditional and digital media campaigns including paid media, web, SMS, direct mail, email, direct response, search and social
- Brainstorm new and creative B2C and B2B growth strategies through digital marketing
- Maintain and enhance a strong online company presence and voice through our website and other digital platforms
- Identify key performance insights and apply them to ongoing campaign strategy with focus on constantly driving optimization in spend and performance
- Create, execute, and measure omni-channel engagement marketing and growth strategies leveraging print and digital channels
- Identify critical conversion points and drop off points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns in support of outbound calling initiatives
- Bachelor’s degree in marketing or relevant field.
- Proven working experience with a minimum of 5 years in digital marketing, particularly within B2C and B2B audiences
- Health care experience a plus; experience with patient or member engagement in a Medicaid Eligible population strongly preferred
- Proficient in English and Spanish
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Passion for analyzing digital marketing data and generating actionable insights
- Highly creative with experience in identifying target audiences and creating digital campaigns that engage, inform, and motivate behavior change
- Up-to-date on the latest trends, technologies and best practices in digital marketing and experience with A/B and multivariate experiments
- Outstanding communication and interpersonal skills
- Demonstrable experience leading and managing omnichannel initiatives including SEO/SEM, marketing database, SMS, email, social media, direct mail, web and/or display
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Qualtrics, Iterable, DSMN8, etc.)
- Proficient in marketing research and statistical analysis
- Creative and customer-focused with excellent analytical abilities
- Highly organized, self-starter who is able to work independently and flexibly in a high-growth environment
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