Digital Ecommerce Merchandiser (Remote)

Summary

Develop selling strategies and tactics across Pella digital channels to provide the best digital customer experience while driving sales through strategic site merchandising, optimizing internal search and product recommendations, and analyzing customer data.

ESSENTIAL DUTIES AND RESPONSIBILITIES OF THE ECOMMERCE MERCHANDISER. Other duties may be assigned.

All Levels

• Understand best practices in SEO to identify and conduct keyword research to monitor and optimize key terms and linking strategies to increase organic ranking channel
• Stay current with Ecommerce, market and industry trends
• Execute setup of promotional discounting
• Plan and maintain promotional event exposure in line with company marketing calendars to drive YOY sales
• Work as part of the overall e-commerce team to evolve the sales strategy and ensure channel growth
• Responsible for maintaining Pella's e-commerce product catalog
• Responsible for collaborating with product and marketing partners to develop and prioritize browse and search experiences and category initiatives to best drive sales and conversion
• Identify cross-selling/up-selling opportunities
• Owner of product data integrity and attribution. Assign all attributes to create product matrix refinements and keep refinements organized through continuous data clean-up
• Partner with digital team to provide a seamless digital experience with a focus on optimal linking strategies and SEO keyword opportunities
• Enhance customer experience by maintaining clean data to support search and browse paths

Associate Level

• Document competitors' merchandising and promotional strategies

Coordinator Level

• Research competitors' merchandising and promotional strategies
• Recap key events and initiatives
• Understand internal search data with specific focus on unproductive and failed searches to identify merchandising opportunities

Specialist Level

• Manipulate search results through redirects, thesaurus entries and sort order strategies to maintain the best customer experience
• Recap key events and provide future recommendations, new strategies and initiatives
• Research the influence of marketing channels and understand the impact external drivers (browse, search & recs.) have on a category of business
• Identify testing opportunities and assist in the execution of tests while partnering with the Pella team
• Analyze internal search data with specific focus on unproductive and failed searches to identify merchandising opportunities, product opportunities and issues within search relevancy
• Research competitors' merchandising and promotional strategies in order to identify and apply learnings to our own strategies

Strategist Level

• Research competitors' merchandising and promotional strategies in order to identify and apply learnings to our own strategies
• Optimize search results through redirects, thesaurus entries and sort order strategies to maintain the best customer experience
• Define and report out KPI results related to product updates
• Identify and own testing opportunities and assist in the execution of tests while partnering with the Pella team
• Research, test, monitor, maintain, and analyze recommendations via the monetate
• Analyze the customer behavior using internal reporting to optimize all devices and product finding methods (browse, search & recs.) Research the influence of marketing channels and understand the impact these external drivers have on a category of business
• Collaborate with Product Managers to identify unique sales opportunities
• Recap key events and provide future recommendations, new strategies and initiatives
• Analyze internal search data with specific focus on unproductive and failed searches to identify merchandising opportunities, product opportunities and issues within search relevancy

Qualifications

All Levels

• Bachelor's degree (B.A./B.S.) from four-year college or university.
• Proficiency in Word, Excel and other Microsoft Office products

Associate Level

• No experience required
• Background working directly with products and/or customers

Coordinator Level

• Experience of retail or Ecommerce background working directly with products and/or customers
• 2+ years of experience working in the Web, Digital, Content, E-Commerce, or IT space

Specialist Level

• History of effective execution of successful business enhancements, from conception to delivery
• 3+ years of experience working in the Web, Digital, Content, E-Commerce, or IT space
• History of success working both independently and as a member of a cross-functional team on multiple concurrent projects with attention to detail
• Strong retail or Ecommerce background working directly with products and/or customers
• Working directly with leading web analytics and web merchandising tools

Strategist Level

• History of effective execution of successful business enhancements, from conception to delivery
• 5+ years of experience working in the Web, Digital, Content, E-Commerce, or IT space
• History of success working both independently and as a member of a cross-functional team on multiple concurrent projects with attention to detail
• Strong Ecommerce background working directly with products and/or customers
• Owning/ managing web analytics and web merchandising tools

TRAVEL

The position will require 5% travel.

Language Skills

Ability to read and interpret documents. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.