Data Analyst - University Of Alabama

As LEARFIELD continues to operate as a leading media and technology company in collegiate athletics, we will continue to invest in cutting-edge analytics to unlock the next wave of growth in college sport.

As the Data Analyst, you will develop strategic insights in a collegiate business setting for the LEARFIELD Amplify partner: University of Alabama. This role will be responsible for mining customer profiles, analyzing behavioral data from multiple platforms and data sources: online transitions, phone transactions, alumni club donations, email response data, fan surveying and ticket sales, etc. to support business decisions. Furthermore, this role will be responsible for working with the university's marketing department to develop marketing strategy and run email/marketing campaigns to action that strategy.

You will report to the LEARFIELD Amplify Director, Ticket Sales & Service, and work closely with the on-site university athletic administration.

Responsibilities:

• Create and maintain a customer ranking system developed to maximize sales, email marketing opportunities
• Send multiple emails each week to University's Athletics database on email marketing platform
• Manage current and new Business Intelligence tools to help Learfield and athletic administration stay on the cutting-edge of data and tech that can be leveraged for revenue generation
• Work with University's Salesforce administrator to keep reports and dashboards up-to-date
• Work collaboratively across all aspects of the enterprise (especially across multiple business units) to understand data and analytics needs and how the data & analytics team can most effectively service those needs.
• Work closely with Marketing, Development, and Ticket Operations to coordinate sales efforts and build, create and segment data
• Work with Amplify Director of Ticket Sales & Service to help grow email subscription base, drive segmentation strategy for email campaigns, and create data-driven sales strategy
• Assist University MMR group with tracking sponsor activation statistics
• Produce research studies including but not limited to pricing analysis, survey analysis, season ticket holder retention and acquisition models, and lead scoring
• Performs on-going data analysis pertaining to the university's customer database, while maintaining, querying, validating the CRM and ticketing databases.

Qualifications

• Bachelor's degree or equivalent in related technical field g. Sports Business Management, Computer Science, Economics, Mathematics, Physics, Information Technology, etc.
• Knowledgeable in CRM administrative practices (Salesforce, MS Dynamics), Microsoft Office
• Experience with Ticketmaster/Archtics or Paciolan is a plus, but not required
• Experience working with data visualization and BI tools such as Tableau, Power BI, DOMO, etc.
• Manage time effectively and orchestrate multiple tasks simultaneously
• Sports/media/entertainment or sponsorship experience is a plus, but not required
• A minimum of 1+ years of data & analytics-focused work
• Proficiency in at least one programming language such as SQL, R, Python, etc.
• Can translate your knowledge & experience to business use-cases and prioritized work
• Must possess a high level of integrity and honesty; ability to influence others through leading by example

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make LEARFIELD an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

LEARFIELD offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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