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Company | CAYS Inc. |
Address | New York City Municipal Archives, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Staffing and Recruiting |
Expires | 2023-09-22 |
Posted at | 8 months ago |
There will be an onsite interview for this role.
Overview
The Market Research & Data Analyst will be responsible for providing data and trends to marketing, sales and product teams for all imaging products to inform decision making. The person in this role will complete weekly/monthly reports, conduct primary and third-party research, craft surveys and assist with focus groups and in-depth interviews.
This position is full time and offers a hybrid work schedule requiring you to be in the office Mondays and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.
Responsibilities
Overview
The Market Research & Data Analyst will be responsible for providing data and trends to marketing, sales and product teams for all imaging products to inform decision making. The person in this role will complete weekly/monthly reports, conduct primary and third-party research, craft surveys and assist with focus groups and in-depth interviews.
This position is full time and offers a hybrid work schedule requiring you to be in the office Mondays and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.
Responsibilities
- Support account specific sales trends analysis to increase key retailers business
- Utilize current resources to provide insights to help strategy on marketing and sales initiatives.
- Draft, program and analyze surveys for registered customers to provide feedback to product teams for future product development as well as uncover any trends to assist in marketing activity or future product launches.
- Provides support for the product marketing function through research and analyze competitor trends to inform product and marketing teams to provide hard data for strategic business decisions.
- Compile and analyze reporting voice of customer data to provide customer feedback for product development and quality control.
- Assist in primary research projects including focus groups and in-depth interviews to provide guidance for future product development or inform strategy to marketing and sales teams.
- Excellent written and oral communication skills required.
- Bachelor's degree required (marketing, economics, statistics) plus 3-5 years relative experience.
- Sound decision making, high accuracy and solid task prioritization skills are a must.
- Understanding the basics of photography/videography is not required, but is a plus
- Advanced MS Excel experience required (pivot tables, vLookups, etc.)
- Ability to manage multiple projects prioritizing and time allocation.
- BI Tool Experience (Tableau, Looker etc.)
- Experience with Python a Plus
- Proficient in SQL
- Excellent Presentation Skills
- Possesses strong statistical, critical thinking and analytical skills.
- High level of Business Acumen required
- Previous experience in drafting and coding surveys is a plus
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