Customer Engagement Analyst Jobs

Entity:

Trading & Shipping

Job Family Group:

Marketing Group

Job Summary:

Supports the implementation of marketing, brand and comms programmes for the business. Supports the development, management and delivery of strategic programmes for the marketing team and adopts and adapts global brand offers, leveraging consumer & customer insights to drive innovation, defining country plans by brand and managing brand guidelines and policy.

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About Us

Our purpose is to bring together people, energy and markets to power and navigate a changing world.

In a time of constant change and possibility we need new talent to pursue commercial opportunities, fueled by world-class insight and expertise. We’re always striving for more innovative digital solutions, sustainable outcomes and closer collaboration across our company and beyond, and you could be part of that too. Together we continue to grow as the world’s leading energy company!

Role synopsis

The Gas & Power Trading Americas (GPTA) Strategy Implementation & Modernization (SIM) team maximizes efficiencies, enables teams to help customers and uses data to drive improvement efforts across the business.

The Customer Engagement Analyst is responsible for pre- and post-transaction customer engagement activities. They deliver high-quality marketing engagement, measure those activities and champion the digital transformation of the business. The Customer Engagement Analyst approaches their work with an emphasis on digital safety.

Key Accountabilities

• Collaborate with a wide variety of collaborators to coordinate marketing activities and identify projects that deliver value to the business; support a center of excellence for customer engagement.
• Following group branding and compliance requirements, deliver strategic marketing campaigns, manage content and gather critical metrics for reporting.
• Act as a digital transformation ambassador; develop technical expertise to help promote adoption of Salesforce CRM and digital tools.
• Coordinate internal and external communications for customer events, driving attendance and measuring appropriate critical metrics.
• Maintain marketing-centric digital tools for the business, including internal training, content administration and light technical administration in partnership with the Customer Experience development team; champion adoption across commercial teams.
• Develop sales enablement materials to support successful customer engagements for the commercial teams. Ensure materials are relevant and aligned with bp’s global messaging and brand standards.

Essential Education

Bachelor’s degree or comparable experience in marketing, communications or related field

Essential Experience & Job Requirements

• Advanced proficiency in all Microsoft Office programs (Word, Excel, PowerPoint and Outlook).
• Sharp attention to detail
• Familiarity with North American regulatory and compliance considerations for email best-practices (CAN-SPAM, etc.)
• Ability to translate complex information into digestible content
• Exceptional communication skills with a history of using them to influence others: this includes verbal and written communications as well as marketing collateral
• Working knowledge of Salesforce Sales Cloud (CRM)
• Minimum 3-5 years of relevant marketing/communications experience, including marketing automation platforms (Marketing Cloud, DotDigital or similar)

Desirable Experience & Qualifications

• Basic proficiency with HTML, CSS and Power BI
• Graphic design/mastery of general design principles
• Experience in a global, highly matrixed organization
• Knowledge of sales enablement platforms (Highspot, Showpad, etc.)
• Knowledge of agile methodology

Why join bp

At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!

Travel Requirement

Negligible travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Business Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.