Ct Clinical Marketing Specialist

Job Summary

The Clinical Marketing Specialist, Computed Tomography works closely with the Modality Vice President, Product Managers, Modality Managers, and Clinical Application Specialists. In this role, the Clinical Marketing Specialist is instrumental in supporting all clinical activities for product marketing and direct sales support in the US, and for new product introduction and product feedback with our global Headquarters. Successful candidates will demonstrate the characteristics of authenticity and integrity that is needed to build meaningful and lasting relationships with our customers.

Duties & Responsibilities:

• Manage the collection of clinical images, by obtaining customer release forms, ensuring appropriate clinical descriptions, and maintaining clinical images data bases.
• Demonstrate modality capabilities at industry trade shows, HQ Customer Center, and during sales calls.
• Work with NPI (New Product Introduction) teams globally to ensure successful planning and execution of clinical marketing training.
• Contribute and advise on clinical aspects of marketing execution for marketing collaterals, presentation content, etc.
• Actively participate in “hot site” escalation resolution for clinical related topics.
• Manage the clinical related aspects of the site visit process (Houston Customer Center and national show sites).
• Provide and create clinical content for modality product marketing manager to support adoption and integration of key-product messaging and clinical claims into marketing materials.
• Manage the clinical related aspects of national show/reference sites.
• Establish global, best-practice sharing through peer-to-peer clinical marketing operations mechanisms (tcons, webx & webinars).
• Contribute to modality Applications Training Summit, Masters Courses, and Global Sales Training Clinical Sessions on an as needed basis.
• Actively participate in all site visits for system demonstration (Houston Customer Center and national show sites).
• Participate in customer engagements, focus groups, user groups, advisory boards and other market-related activities to assist in the collection, definition and validation of clinical market needs and requirements.

Minimum Requirements

Education

Bachelor degree or higher in a relevant scientific or clinical discipline is highly preferred, but can be substituted with extensive related experience

Experience

• Experience in product marketing is preferred.
• Experience in training end users is preferred.
• 8-10 years’ medical imaging clinical experience as a Radiological Technologist required

Required Skills or/ Attributes

• Ability to travel domestically & internationally (anticipated at least 50%)
• Team-oriented - ability to motivate and work well with diverse, global, and cross-functional teams
• Excellent Oral and written communication skills in English and ability to quickly build relationships with internal team and customers.
• Creative, flexible and well-organized
• Strong presentation skills and development skills with excellent ability to synthesize and explain complex issues