Creative Director - Lingo Biowearables

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
About Lingo
This is a new category of consumer biowearables. Meet Lingo, biosensing technology that we’re designing to track key signals in the body – such as glucose, ketones, and lactate – to help people better understand their general health and take action.
Making CES history, Abbott presented a keynote at the most influential tech event in the world, the first healthcare company ever to do so.
Abbott Chairman and Chief Executive Officer Robert B. Ford headlined the event, "Human-Powered Health: Unlocking the Possibility of You."
"Technology gives us the power to digitize, decentralize and democratize healthcare, create a shared language between you and your doctor – and put more control of your health in your hands," Mr. Ford said. "We're creating a future that will bring you and your loved ones care that's more personal and precise. It's happening right now. And its potential is no less than incredible."
Lingo – Speaking Your Body's Unique Language
During the keynote, the company announced its development of a new category of consumer biowearables called Lingo. These biowearables are being designed to translate your body's unique language into actionable data to help you track and measure your general health and wellness. The sensor technology is being designed to track key signals in the body such as glucose, ketones and lactate, and could also be used one day to track alcohol levels.
"This will be like having a window into your body," Mr. Ford said. "It's science that you will be able to access any time so you can understand what your body is telling you and what it needs. Our vision is that Lingo will go far beyond today's wearables for consumers to help you proactively manage your health, nutrition and athletic performance."
Lingo extends the Abbott sensing technology platform that Abbott pioneered in 2014 for people with diabetes, allowing people to continuously monitor their glucose levels with a small sensor on the back of the upper arm. Actress and comedian Sherri Shepherd shared live on the CES stage how FreeStyle Libre 2 changed her life, giving her glucose readings, right on her smartphone, unique to her body so she can make healthier decisions.
Abbott then built this technology platform to develop a product designed for athletes with the 2020 launch of Libre Sense Glucose Sport Biowearable in Europe. Elite athletes, like marathon world record holder Eliud Kipchoge, use this biowearable to optimize how they fuel their bodies for rigorous training. Lingo aims to expand glucose monitoring to people looking to manage their weight, sleep better, improve energy and think clearer.
Abbott is designing Lingo to measure other biomarkers beyond glucose in the future. A ketone biowearable is being developed to track ketones continuously, see how fast you are getting into ketosis, and understand exactly what keeps you there by providing insights on dieting and weight loss. A lactate biowearable is in development to track continuous lactate build up during exercise, which can be used as an indicator of athletic performance.
The Opportunity
Abbott has a rich history of developing cutting edge technologies that enable consumers to monitor and manage their health and wellbeing. They are now embarking on an exciting next gen new venture of Biowearables that will build on that heritage and take it farther - leveraging biomarkers to provide wearers insights into their physical and mental state, ultimately driving to greater performance. The Biowearables business is the face and the future of the organization.
You will be charged with providing overall creative leadership for the Brand and Strategy team, working closely with head of department and other internal stakeholders. You will help to define the overall creative strategy and direction for Lingo's brand positioning from scratch, across all media from a global perspective. This is a high profile role that touches everything from branding, to advertising. The emphasis for this role is on leadership with a strong creative vision. The successful candidate will be a strategic thinker that will launch Lingo in our targeted markets and able to forge relationships to partner with art directors globally.
Key Responsibilities And Accountability

• Works with market partners and creative leaders to develop creative assets (including photography, layouts, and design concepts) that meet the business objectives of the organization and that advance our brand strategy
• Lead brainstorming/creative sessions to generate ideas
• Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion
• Partner with the other Brand Strategy teams to build and maintain Lingo’s creative reputation
• Generate and promote awareness and communication of creative successes both internally and externally in order to articulate a clear creative vision internally and externally
• As necessary, develop and manage third party vendors or contractors to provide products or services necessary to meet the department's deliverables commitments
• Ensure compliance to all creative department standards and manage all communication regarding the creative brochure team with senior management
• Foster positive relationships between creative department and other functional areas. Encourage strong collaborative relationships with project owners and other stakeholders within and outside the organization
• Direct and motivate teams of art directors, illustrators, copywriters etc. to help them use their talents effectively
• Create the optimum structure to provide effective, efficient development of creative assets
• Monitor results of team efforts and propose actions for the future

Pivotal Experience And Expertise

• Proven creative mindset in a fast-evolving technological environment
• Familiarity with our industry is a plus
• A Bachelor's or higher degree in Art, Advertising, Graphic Design, Communications or related fields with clear communication skills
• Strong credentials in art direction, and a positive track record in the development of successful, market-moving creative ideas
• Current Creative Director/Senior Creative Director with a minimum of 10+ years creative management experience
• 7+ years managing, building, inspiring and motivating a high-performing team responsible for art, design

Apply Now

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year. Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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The salary for this role is between $156,400 – $312,800