Creative Director For Dtc Apparel Brand

The Job

As the Creative Director for Cove your primary responsibility will be to drive and enable our creative marketing strategy for our Direct to Consumer Lifestyle Apparel Brand. You will play a crucial role in shaping the brand identity and appearance, as well as facilitating the imagery for a wide range of business priorities like new product launches, seasonal sales, and inspirational content around the brand. This is a fast paced position in a very high growth company. This position reports to the Chief Marketing Officer.

Check Us Out:

Website: www.shopcoveusa.com

Instagram: www.instagram.com/coveusa

How You Will Make a Difference

You will work hand in hand with our marketing and creative teams to establish campaign creative strategies, direction, and content development that brings our Creative Vision to life.

• Be hands on with content production to ensure our creative vision is brought to life properly
• Help build out a Creative Team as we grow to facilitate our Creative Vision
• Work within deadlines and schedules to ensure weekly, monthly, and seasonal content campaigns are all facilitated effectively
• Craft a unique brand feel from a blank canvas with a highly reputable product line that is loved by 200,000+ People
• Work closely with our CMO to ensure KPI’s, Growth Goals, and Brand Imagery are all in alignment

You should be able to:

• Effectively manage a team of 5+ individuals in a fast paced environment
• Lead the development and execution of campaigns and year-round creative needs with brand goals and voice in mind
• Take ownership over the brand imagery and tone
• Lead a high-output creative team while maintaining quality standards and exceeding performance goals
• Create photos and imagery that is alignment with our Creative Vision
• Become a true product expert on our entire product offering, creating a holistic, product driven narrative around our brand
• Have highly attuned planning skills to ensure you are always on top of the drop schedule and content calendar
• Clearly articulate complex information and the vision in your head to fellow team members to bring that vision to life

Experience Requirements:

• You must have 2+ Years prior experience in a similar role as a Creative Director, Senior Marketing Position, or Senior Content Specialist at another reputable DTC Brand.
• College Degrees are nice, but not required. Your professional experience is far more important in determining if you'll be a good fit for the position

What’s In It For You?

📅 Start Date: August 1st, 2023 (Or earlier)

📌 Location: Remote and In Person at Irvine, CA 92620

💰Salary Range: $72,000 to $100,000 (Before Additional Performance Based Comp.)

What’s in it for you?

Apart from an opportunity to work with a tight knit, fast paced, and high performing team - here are some of our perks:

🌴 2 Weeks PTO + your birthday and all the Bank Holidays which can be substituted and taken whenever you want

🙌 Tailored and individualized support & development opportunities

💻 Flexible Working Culture at home & in the office

👥 A collaborative, creative and inspiring working environment

🦈 70% Cove Discount

🏥 Medical, Dental, and Vision Insurance

💰401k Matching

🖥 Choice of hardware and access to the best software

Performance Based Compensation Potential:

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.