Connections Strategy Intern (2023 Summer)

Description

Connections strategists are a key source of creative energy across our most successful accounts, identifying opportunities for brands to connect with people in different ways - championing communities they are in, aligning with affinities they are passionate about, and ultimately designing culturally insightful creative work.

Speaking of teams, at TRG, connections strategists are - you guessed it - connectors. Our work requires collaboration with many other disciplines: creative, media, technology, client leadership, and content studios. You'll work with, learn from, and raise the game for a broad group of people across the agency.

What You'll Be Doing

• Staying abreast of Internet culture: Contributing to ongoing tracking studies that identify nuanced cultural trends occurring across the social web
• Performance analysis: Pulling insights out of campaign data (media analytics, web analytics, social performance data)
• Creator identification: Identifying high-potential creators for brand partnerships
• Building the foundation for smart strategies: Using digital research tools (Pulsar, Affinio, Helixa) to build context for strategic recommendations
• Diagnosing what makes work great: Competitive analysis, tracking down great work from related industries to inform briefings, client reports, and department point-of-view briefs

What You're Good At

• Resilience: You're able to make a difference for projects, even when things don't go perfectly.
• Strategic curiosity: You keep a close watch on the digital and social landscape. You find yourself going down rabbit holes looking at new technologies or exploring niche communities in the social space.
• Making: You've been a part of building something - a campaign, a video series, a podcast, a nonprofit. You understand how to collaborate to make progress while keeping a larger vision in mind.
• Creative sensitivity: You have a perspective on what good creative looks and feels like.

What You Have in Your Background

• Demonstrated passion for digital and its opportunities for building impactful campaigns
• Direct contributions to brand-building digital work - can be as an intern, in school projects, or a passion project
• Experience collaborating effectively