Chief Marketing Officer, Consumer

Meet Upside
We created Upside to help communities thrive! Our retail technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cash back than any other product, and tens of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our local retailers, the consumers they serve, and towards important sustainability initiatives.
Upside was named on Deloitte's 2021 & 2022 list of Fastest Growing 500 Tech Companies and #308 in Inc.’s America’s fastest growing private companies of 2022. Upside’s Series D funding round was led by General Catalyst with a $1.5 billion valuation in March 2022. Other notable investors include Bessemer Ventures and Formation8.
Our mission, values, and commitment to inclusivity guide our team of 400 people worldwide, and the quality of our culture is reflected in the impact we’ve had on communities nationwide. But don’t just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, and was named a Top Workplace for Perks & Culture by The Muse.
What You’ll Do
As the CMO for Consumer, you will:

• Impress a rigorous, data-driven approach across all consumer acquisition and marketing channels
• Work cross functionally with Finance, analytics, research, and product teams to develop vital insight to support consumer lifecycle.
• Build, manage, and mentor a high-performing marketing & consumer growth team
• Work closely with company leadership to define company objectives and translate those objectives into consumer growth strategies and tactics
• Manage consumer acquisition and marketing budget and expenditures
• Lead marketing and consumer acquisition across Upside consumer teams to: increase consumer acquisition velocity, increase consumer satisfaction and retention, and develop and ensure go-to-market messaging consistency
• Lead/build consumer marketing team for brand building, lead generation, and retention consumer efforts.

What You Need

• 5+ years leadership experience including leading orgs with multiple management levels
• Significant experience with sales and marketing technology and operations in order to quickly begin building and scaling the system that will drive growth and retention
• 15+ years of consumer growth and marketing experience that includes enterprise B2C, SMB B2C, consumer, digital marketing, PR and communications
• Proven experience establishing and leading consumer growth and marketing in a dynamic and fast-paced start-up environment
• Dedication to leading with humility, curiosity, and transparency, with a willingness to roll-up-your-sleeves and dig into the work
• Successful track record of leveraging data and analytics to understand performance and improve results

The Fine Print

• Location: This role is required to sit at our DC, Austin, Chicago, or NYC office Monday - Friday.
• Notice to recruiters and placement agencies: This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

At Upside, we believe that diversity drives innovation. Our differences are what makes us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here. Come join us!