Director, Content Marketing Jobs

Job Classification:

Marketing & Communications - Marketing

The Company

Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 140 years, is on a journey to become a higher growth, more nimble company - expanding access to investing, insurance, and retirement security for more people across the globe. We provide a wide array of financial products and services, ranging from individual life insurance, retirement, and annuities to asset management. With over $1.6 trillion assets under management and office presence in 20 countries across 5 continents, we help customers world-wide develop strategies for growing and protecting wealth.

The Business

Prudential’s Marketing organization is integral to the growth of the company, driving deep understanding of customers and delivering distinctive experiences that achieve exceptional business outcomes. We’re committed to providing every member of our team with opportunities to learn and grow, while fostering closer integration, a truly inclusive workplace, and new ways of working that increase impact and productivity. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and advancing our purpose to make lives better by solving the financial challenges of a changing world.

The Role

The Director of Content Marketing is tasked with delivering meaningful content experiences that build trust and consideration to enable our customer to take positive financial action with Prudential.

Raise the profile of our brand and highlight our differentiation by creating and implementing content marketing strategy. This role will support our brand and business strategies by leading integrated campaigns, extending the reach of existing messaging and developing new content that engages and inspires internal and external audiences.

This role is best suited for a creative strategist with an entrepreneurial spirit and a business owner mindset. Someone that thrives on the excitement of building new opportunities, creating structure from ambiguity, and can partner with multiple stakeholders to drive action.

Responsibilities:

• Implement and utilize tools and technology to track and analyze content effectiveness and its role in business growth
• Commission and guide research, and analyze data to uncover insights that help optimize strategic plans and content execution and delivery
• Collaborate with brand, line of business, media, sponsorship, social, creative, and SEO teams to create/curate content experiences that accelerates business results, as well as builds brand consideration and thought leadership
• Coordinate with analytics, digital marketing, and media to test and optimize content including SEO and search results
• Translate brand strategy and activation activities into compelling content opportunities by identifying themes and hooks to build internal and external audience engagement
• Lead, coach, and nurture Content Marketing team responsible for executing content campaigns
• Think strategically about how to repurpose content for use across multiple channels including paid, owned, earned, and shared. Use audience insights, customer segments and messaging themes to build an integrated content plan
• Lead planning, development and implementation of brand and line of business content marketing, content development and distribution strategies
• Partner cross functionally with brand and line of business marketing partners to align on priority projects that deliver on brand and business objectives
• Responsible for mapping content journeys, ideation and execution of content, measuring and reporting on impact and learnings to drive brand and business objectives

This role is hybrid with onsite work in Newark, NJ 1-2 days per week.

Your Expertise

What you’ll need to succeed:

• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Proven experience with integrated, personalized B2B and B2C campaigns utilizing the Adobe tech stack
• Ability to understand, digest, and distil complex concepts for mass consumption via engaging content
• Proven ability to create content strategies that increase consideration and drive demand, including personas, insights, compelling messaging strategy, journey maps, content touch points, asset development, in market implementation via Adobe, measurement, and optimization
• Passionate about brand purpose and employee engagement to drive brand impact
• Bachelor’s degree in Marketing or a related field and a minimum of 7 years in Marketing with 3+ years in a Content Marketing
• Strong understanding of website, search engine marketing, social media, newsletter, paid and earned media and measurement
• Proven ability to thrive in a high energy environment where tactical and strategic activities are expected to be driven in parallel
• Strong collaboration and negotiation skills, showing an ability to influence without ownership, gaining support and trust across the organization to achieve agreed-upon business outcomes

Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $133,800.00 to $181,000.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.

The Prudential Insurance Company of America, Newark, NJ and its affiliates.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at [email protected] for more information about doing business with Prudential.

PEOPLE WITH DISABILITIES:

If you need an accommodation to complete the application process, which may include an assessment, please email [email protected] .

Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email [email protected] to request assistance.