Manager, Channel Marketing Jobs

Let's Grow Together

Our mission is to live our “at your side” promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it’s the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we’ll be “at your side” every step of the way.

The Manager, Channel Marketing sets strategies and execute the initiatives that engage, promote, and grow the Brother Mobile Solutions partner marketing plans across our key partner stakeholders (distribution, resellers, ISV, and alliance), focusing on generating content and campaigns that drive joint accountability and joint benefit for Brother Mobile Solutions (BMS) and the channel partners. This role creates & manages programs, activities, and campaigns that build joint sales pipeline and revenue focused on BMS products and solutions. Working closely with the channel sales team, product management team, and vertical campaign managers, this role leverages content and information that can be shared with the partner ecosystem.

In addition, this position maintains the information load on the current platform, works with Inside Sales to pull relevant data, and will help to lead the direction of creating a new partner program for the Industrial Solutions resellers, and overseeing the migration of the partner portal to a new platform, which requires a complete partner communication strategy.

This role also sets the training and communication strategy to and for our partner sales and marketing teams, ensuring that they are educated, confident, and enabled with the latest tools and information to represent and sell BMS products and solutions.

Description

Channel Marketing and Campaigns

• Lead the development of all channel promotions, working cross functionally to consider sales growth goals, inventory, pricing, marketing, and other impacts
• Work with PR agency to create channel specific content
• Plan and manage all distribution marketing menu-driven campaigns
• Create the optimal channel marketing strategy with target partners to optimize potential growth of BMS products with partners.
• Collaborate with Sales, Business Development, and Product teams to develop two channel marketing campaigns in six target vertical markets, with key partners to drive demand and establish brand awareness
• Partner with Channel Sales Team on key reseller Quarterly Business Reviews, projecting accountability to jointly-agreed objectives and providing ideas and suggestions to grow business
• Maximize Brother’s presence on channel partner websites, ensuring the most up-to-date product images, messages, meta tags and reporting out on the results
• Negotiate annual marketing programs with select distributors and key resellers, mapping out joint responsibilities to market BMS products and solutions, leveraging common strategy, strong deliverables, and accountable budgets
• Manage the development of sales enablement tools through agency or other marketing team members

Channel Programs & Platforms

• Research and recommend a UMAP (Universal Minimum Advertised Price) policy for all BMS accounts, working collaboratively with Product Management and Channel Sales team and BIC UMAP team
• Establish framework, ROI requirement, and approval process for MDF requests
• Help to develop a partner program for the Industrial Solutions team, leveraging the infrastructure from the existing program (when applicable)
• Manage the migration to a new partner management system when it makes sense for business.

Channel Education and Communication

• Manage the distribution of the Brother’s bi-monthly partner communication
• Build out a Learning Management System (LMS) for the Enterprise resellers with the appropriate certificate requirements and rewards
• Work collaboratively with Product Management and Video Production teams to develop the content for this program across target vertical markets, solutions, and product lines
• Collaborate with Sales, Business Development, Product Management, and Marketing to craft a consistent partner communication method so that Brother is top-of-mind and they are receiving relevant information on Brother product features and benefits
• Build out a fully functional partner communication set of processes and channels that ensures timely communication of important announcements, market developments, product changes, etc.
• Work with Channel Sales team to organize and regularly deliver various forms of virtual, in-person, and self-paced/online training for our key sales and distribution partners

Qualifications

Education

• Bachelor's Degree (or equivalent experience) in Business, Marketing, Communications, or a related field
• Master's Degree MBA Preferred

Experience

Minimum 7 years A combination of relevant experience spanning the following areas:

• Experiencing managing Channel education & communication
• Experience developing and managing various B2B & Channel Marketing campaigns, programs, platforms, and strategies
• Experience managing a direct team as well as outside partners & vendors

Software/Technical Skills

• Knowledge of Customer Relationship Management
• Knowledge of Project Management Tools (ClickUp preferred)
• Software (Salesforce preferred)
• Knowledge of Marketing Automation Platforms (Pardot or other)
• Knowledge of Microsoft Office (Outlook, PowerPoint, Word, Excel, Teams)
• Knowledge of Partner Portal Tools / Platforms

Other Skills/Knowledge/Abilities

• Ability to handle multiple responsibilities and meet or exceed deadlines
• Ability to translate insights into actionable recommendations
• Ability to manage a budget
• Knowledge of partner marketing strategies that create maximum return on investment
• Excellent presentation skills
• Knowledge of and passion for working with partners
• Ability to problem solve for creative solutions
• By building trust and relationships with different functions within the organization
• Proven ability to collaborate and develop teams to achieve desired results
• Ability to drive for results
• Excellent communication skills (verbal/written/interpersonal)

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.