Category Analyst Jobs

Company Description

Reporting to the Vice President, Key Accounts, you as the Category Analyst will oversee the collection of data from multiple sources (IRI, Nielsen, Consumer Data, wholesale shipment data etc.) to identify opportunities for Red Bull in volume, share, promotion, price, and shelf space. Your focus as the Category Analyst is to turn data into actionable insights to promote strategy and volume for the West region of Red Bull North America.

CATEGORY MANAGEMENT

• Develop customer Category Management business plans that integrate with Red Bull goals.
• Create, develop and deliver regular category reviews, plans and strategies with retail partners.
• Provide Category Management Insight to top customers by leading the dialogue with a focus on category growth opportunities.
• Turn insights into actions with retailers by executing, analyzing and evaluating category plans.

ANALYSIS

• Identify performance gaps in volume, share, pricing, promotion, shelf space, and product distribution.
• Provide analytical support with accompanying insights in the creation of Category projects.
• Maintain databases, reports, and applications.
• Perform post program results analysis.
• Implement solutions and measure and communicate results.
• Mine consumer/shopper data to develop insights and identify opportunities

PARTNERSHIPS

• Coordinate efforts and communications to ensure all information requirements are met.
• Establish a partnership with Sales Leaders and Retail Partners in the development of strategic plans for category management.
• Provide support to sales teams by responding to ad-hoc data requests, answering questions, and providing basic technical support and analysis.
• Assist account teams on system applications, data access and application, and requests for information.
• Build relationships with all Headquarter Category teams to share best practices and resources.
• Use a variety of category management tools on special projects with an eye to increasing productivity.

REPORTING

• Establish best practice reporting, and lead report updates, both weekly and monthly.
• Produce reports with syndicated and internal sales sources to support Red Bull's category development strategy.

Qualifications

• 2+ years related work experience
• Experience with Excel (can perform complex functions), V-Look-Ups, create Pivot-Tables, data modification
• Experience creating fact-based selling stories with solution-orientation
• Knowledge of syndicated data (IRI, Nielsen, etc.)
• In-depth knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies and industry trends
• Experience interpreting analysis results, forming recommendations, developing presentations and presenting action plans to customers

Additional information

• English, additional languages an advantage
• Bachelor's degree preferred or experience in lieu of degree

The base salary range for this position is $76,400 to $84,000 + cash incentives

Actual salary offer may vary based on work experience.

The base pay range is subject to change and may be modified in the future.

Our Benefits

• Comprehensive Medical, Dental and Vision Plans
• Tuition Reimbursement
• 401k Match and Family Leave
• PTO & Paid Holiday Schedule
• Plus Many More
• Pet, Legal, and Life Insurance

Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.