Brand Planning Excellence Jobs

Role Summary

The Brand Planning Excellence role, is an opportunity to set the stage and define how best-in-class marketing is done at Pfizer, in support of building and sustaining Pfizer’s commercial powerhouse position.

This is a new role in Biopharma, directly reporting into the Marketing Model and Standards Lead and will be responsible for designing and maintaining a best in class innovative and modern marketing model that elevates marketing planning and execution at Pfizer, global in scope and across all customer segments for launch and inline products.

Success in this role will include:

• Deploying a consistent marketing and launch approach for all Pfizer launch and inline brands, incorporating both the art and science needed for breakthrough marketing
• Establishing a clear definition of robust Pfizer marketing and launch planning informed by internal and external benchmarks and best practices

Role Responsibilities

• Continually advance the Pfizer marketing model based on outcomes and progress against benchmarks to ensure that the marketing model is cutting edge
• Act as a key enabler in building a strong culture and driving the CMOs excellence agenda by defining best in class marketing
• Design and implement Biopharma wide annual marketing/launch planning process aligned with OP standards
• Design and deploy a robust standard for marketing and launch planning, including frameworks and metrics to enable TA and Biopharma wide data-driven decision making, financial accountability and spend optimization.
• Assess and implement best in class marketing planning tools that will accelerate and advance marketing planning quality
• Ensure best in class marketing standards for all Pfizer launch and inline products at a global scale
• Identify, activate and engage a network of CMO and Biopharma to validate and deploy marketing model (e.g., Across Marketing Excellence CMO, Media, Business, Analytics, Ops, Global and Local brand teams, Medical and PHI)
• Assess and integrate innovative methods and tech driven marketing capabilities, partnering with external experts to strategically build and evolve the Pfizer marketing model

Basic Qualifications

• Experience in creating and executing marketing strategies in major markets with accountability for decisions and business outcomes; experience with launch brands
• Discretion and trustworthiness in dealing with confidential information
• Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization
• Track record of strong networking and working collaboratively externally, across functions and geographies
• Role model for PFE Values (Courage, Excellence, Equity, Joy)
• Bachelor's degree
• Ability to manage and coach direct reports and agile teams
• Understanding of all elements and levers that drives marketing performance; ability to be visionary, yet practical to drive marketing performance
• Strong writing, presentation and influencing skills
• Strong project and time management and organizational skills
• Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
• At minimum 10 years of marketing experience, with a passion for the craft of marketing
• Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines

Preferred Qualifications

• Minimum of 10 years of marketing management experience
• Role will be responsible for multiple geographies, and requires flexibility to work with US time-zone on regular basis
• Broad knowledge of Life Sciences and healthcare ecosystems
• Advanced degree in marketing or marketing related discipline

Non-standard Work Schedule, Travel Or Environment Requirements

• Role will be responsible for multiple geographies, and requires flexibility to work with US time-zone on regular basis

Other Job Details:

• Last Date to Apply for Job: April 21, 2023
• Additional Location Information: NYHQ, US or UK – Any Pfizer site

The annual base salary for this position ranges from $185,800.00 to $309,600.00. In addition, this position offers an annual bonus with a target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. Benefits offered include a retirement savings plan, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Salary range does not apply to the Tampa, FL location.

Relocation assistance may be available based on business needs and/or eligibility.

Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

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