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Brand Manager- Marketing - Innovation- Lunchables & Capri Sun
Company | Kraft Heinz Company |
Address | , Chicago |
Employment type | |
Salary | |
Expires | 2023-09-12 |
Posted at | 9 months ago |
General information
All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Date Published: 20-Jul-2023
Ref #: R-72443
Description & Requirements
A successful Brand Manager- Innovation will possess the proven capabilities below:
- Adaptability: Thrives in ambiguity and working in the ‘gray’- while showing strong drive for results and project leadership skills. Flexible in changing priorities and continuous learning loops in KHC’s bespoke agile methodology.
- An Owner: Thrive in a "hands on" environment and "wear many hats”
- Influential: Influence at all levels of organization and work seamlessly with cross-functional teams Engagement and influence with the executive team and cross functional leaders.
- Strategic: Collaborate strategically with business partners. Demonstrate creativity in approaching and solving problems- new and different ways to bring vision and structure to whitespace- with a deep understanding of how the consumer thinks and behaves to generate insights.
- Impactful: Effect "so-what’s" by making concrete recommendations routed in deep understanding of marketing- business and consumer. Showcase strong interpersonal and communication skills- pull disparate pieces of data together into a cohesive and compelling story.
- Cross-Functional Collaboration: Build and maintain effective partnerships across various functions both inside and outside the organization.
- Self-Starter: Ability to demonstrate a high degree of independence- resiliency- motivation and leadership/ownership- with limited oversight.
Key Components of the Role
- Bring forth a consumer-first mindset to day-to-day decisions- ensuring the integrity of the brand remains protected while balancing financial and operational considerations
- Manage the creation and validation of a multi-year innovation strategy that is rooted in meaningful consumer pain points in regard to the kids snacking category
- Assist with innovation through the stage gate process- providing visibility to senior leaderships on opportunities- and aligning them to next steps/tradeoffs
- Leverage syndicated data sources to understand own and competitor innovation performance- bringing forth insights and recommendations that drive business impact
- Execute the innovation strategy by collaborating with cross functional team (R&D- consumer insights- quality- legal- engineering- operations- sales and finance) to commercialize ideas from concepts to reality
- Assist with agency relationships for design of new products- and lead validation with consumers in partnership with the consumer insights team
Qualifications
- Marketing passion - enthusiasm for consumer marketing- culture- new product ideas and trends
- Advanced communication & simplification skills – ability to synthesize data/insights in order to tell and sell a solid story
- Excellent Execution- propensity to move with speed/agility- fueled by an ownership mindset and advanced time management skills
- Experience in a marketing related role- preferably demonstrated successful innovation launches
- Demonstrated leadership skills - ability to inspire teams by forging strong relationships and commanding the respect/trust of others
- Strong storyteller and collaborator with the ability to blend art and science
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [email protected].
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