Assistant Brand Marketing Manager (Remote)

Are you passionate about all things Brand? Our team is looking for a detail oriented professional with a working knowledge of brand and co-branding partnerships! Do you have a great eye and know the best practices for logo and brand usage? If so, read on and great ready to apply!

Come and grow your career with Enterprise Marketing & Brand! We advance innovative consumer focused health solutions that will increase engagement, improve access, lower costs, and yield better outcomes. We deliver new ground-breaking health models as a leading innovator and advance culture of imagination.

GuideWell and its family of forward-thinking companies are focused on helping people and communities achieve better health and are at the forefront in the transformation of health care.

Florida Blue, a GuideWell Company, has been providing health insurance to residents of Florida for 75 years. Driven by its mission of helping people and communities achieve better health, the company serves more than five million health care members across the state. We are looking for exceptional people who will bring our mission to life and succeed by putting the member first.

The Assistant Brand Marketing Manager supports the strategy and implementation of brand marketing campaigns to contribute to increased brand preference and key brand attributes. This role focuses on the overarching Florida Blue Brand and involves supporting all brand marketing activities and partnerships. In addition, the Assistant Manager ensures marketing materials align with BCBS Association guidelines and Florida Blue brand guidelines and manages the Local Presence and Sports Marketing creative requests.

What You Will Be Doing:

• Manage BCBS Association related activities such as cobranding, trademark, and derivative mark filing while working closely with internal legal team and play a key role in Association audits. Responsible for providing proof of use for all approved derivative marks to Association.
• Conduct Brand reviews ensuring the Florida Blue mark is used within current brand guidelines.
• Assist in the development and implementation of brand multi-channel marketing campaigns including managing creative details and timelines.
• Manage Local Presence marketing requests, provide creative recommendations and coordinate approvals with requestor within timelines.
• Coordinate Enterprise domain requests, maintain domain list with expirations and coordination with IT team and manage domain budget.
• Evaluate industry and marketing/advertising trends and participate in market research
• Manage day to day promotional vendor relationship along with managing merchandising of gear store within budget.
• Manage activities related to corporate gear store for employees, Centers, and special projects. Serves as internal contact for issues related to specific stores.
• Oversee Sports Marketing requests ensuring integration of brand messaging and approved logo usage. Review/approve logo placements as part of sports sponsorship creative assets. Review/approve logo placement on sports related promotional materials.
• The essential functions listed represent the major duties of this role, additional duties may be assigned.
• Monitor Brand mailbox, troubleshoot and facilitate resolution of Brand inquiries.

What You Must Have:
3+ years related work experience. Experience Details: Brand Marketing or related experience such as Brand Development, Design, Management, Advertising or Marketing Communications
Related Bachelor’s degree or additional related equivalent work experience Marketing related field

Additional Required Qualifications
Experience in the creative development of marketing materials
Excellent organizational and time management skills
Vendor management experience
Ability to work in a team environment and independently
Ability to balance high-priority, long-term projects with short-term, immediate deadlines
Excellent oral and written communication skills
Excellent interpersonal skills and ability to collaborate within the organization

What We Would Prefer You Have:

Knowledge of Brand marketing in the digital environment – web trends, social platforms Knowledge of Enterprise Brand area preferred and experience with both Florida Blue and GuideWell brands. Familiar with Adobe programs, Asset management systems

General Physical Demands
Sedentary work: Exerting up to 10 pounds of force occasionally to move objects. Jobs are sedentary if traversing activities are required only occasionally.

Physical/Environmental Activities
Must be able to travel to multiple locations for work (i.e. travel to attend meetings, events, conferences). Occasionally
What We Offer:
As a Florida Blue employee, you will thrive in our Be Well, Work Well, GuideWell culture where being well as an individual, and working well as a team, are both important in serving our members and communities.
To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:

• A comprehensive wellness program
• Medical, dental, vision, life and global travel health insurance;
• Paid time off, volunteer time off, and 11 holidays
• Income protection benefits: life insurance, Short- and long-term disability programs;
• Additional voluntary benefits available; and
• Retirement Savings Plan includes employer contribution and employer match;
• Leave programs to support personal circumstances;

• Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ. To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases. Annualized Salary Range: $54,500 - $88,500 Typical Annualized Hiring Range: $54,500 - $60,000.00 Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring. We are an Equal Opportunity/Protected Veteran/Disabled Employer committed to creating a diverse, inclusive and equitable culture for our employees and communities.