Brand General Manager Jobs

Responsibilities

Develop and pilot the strategies for the Brand

North American Region:

• Management, negotiation and optimization of the external partnership with our distributors

• Brand building complete 3Y plans

• Ensure financials objective are met internally as well as at the partner level

• Build 5Y plan expansion vision

• Brand building through marketing strategies to develop brand image & awareness with target consumers

• Define the strategic orientations and the 3Y plan

• Identify portfolio priorities (launches, hero products, baseline, etc.)

• Frame consumer data and insight analysis, share with the global marketing teams to ensure coherence of new product development with region's needs

• Localize the international launches and create the right attack angle for region to create integrated, engaging, coherent consumer experience with the brand

Supervise all the steps of the process and ensure timeline is respected

• Guide the marketing strategy mix

• Adapt to region the communication assets (image, digital, point of sale)

General Management:

• Complete financial top to bottom P&L management; sales forecast, pricing strategies, profitability, financial structure levers, etc

• Development and optimization of ways of working with the finance and operations teams to increase efficiency and automatization of processes

• Build, develop and manage regional team.

Lead, train, elevate and support their progress to develop their expertise, competencies and engagement.