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Avp- Social Media (Urban Decay)
Company | L'Oréal |
Address | Los Angeles, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Personal Care Product Manufacturing,Manufacturing |
Expires | 2023-08-12 |
Posted at | 10 months ago |
Brand: Urban Decay
- Capable of working cross-functionally to create cohesive earned strategies & tactics that are connected back to paid and owned tactics within the marketing team.
- Enhance brand strategy as needed based on industry trends, consumer preferences, etc
- Establish service levels and performance metrics of the Customer Care team
- Ensure best-in-class customer experience across all customer touchpoints: phone, email, chat and social platforms
- Identify cross-platform partnerships opportunities that will drive consumption of the brand’s creator-led content, engage consumers and drive share of influence (across traditional comms and cutting edge social channels)
- Liaise and collaborate with marketing to execute on creator-led content strategy for launches, trend marketing and real-time development of our social channels (in collaboration with their DMI counterparts)
- Support strategic brand objectives, launches, and activities; responsible for increasing consumer touchpoints, brand engagement and reach for social media platforms.
- In conjunction with Comms, develop & execute the earned strategy to drive the brand’s share of influence, marked by two key KPIs, share of views and share of engagement while focusing on the new aligned 5 Global A&I KPIS with US comms
- Lead team responsible for development of strategy & execution across earned touchpoints, and be a key influential voice in bridging with paid and owned.
- Be the lead voice for the US in integrating our brand mission against cyber-bullying in all of our consumer touchpoints and messaging
- Experience managing and developing a team, with experience onboarding to new social media management, listening platforms and social frameworks
- Creative problem solver
- Ability to develop solid relationships and lead with influence
- Minimum ten (10) years of experience with heavy experience for digital, social, ecommerce platforms.
- In-depth, knowledge and understanding of digital platforms and how they can be leveraged to achieve business goals, including emerging trends in channel performance and content strategies
- Ability to manage in complex, matrixed, fast paced environment
- Experience developing compelling social media campaigns and effective content strategies
- Experience managing communications through crisis
- Proven experience with brand communications, community management, social marketing, influencer & advocacy programs.
- Exceptional organizational skills and high level of attention to detail;
- College Degree
- Experience building corporate social responsibility
- Strong written and verbal communication skills, including ability to lead internal and executive level meetings/presentations
- Experience managing and cultivating direct reports
- Achieves Results with Integrity – Conveys energy, focuses on results, deliverables and follow-through (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity.
- Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks .
- Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty and Consumer Behaviors.
- Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages senior/junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures).
- Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity and utilizes data to draw new insights.
- Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision. Considers consumers a company asset.
- Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas).
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