Associate Manager, Consumer Insights

Earn an up to 80k per year + bonuses!

Travel Requirements: Rarely

The Associate Manager, Consumer Insights will lead research that elevates the voice of the consumer within the organization, as well as ensure process excellence around product innovation research in partnership with Potbelly’s cross functional teams. This role will be responsible for synthesizing customer feedback across various sources (e.g. survey data, syndicated data, social, primary research, industry reports, etc.).

This role is expected to provide leadership and insightful, deep data mining around Potbelly's brand tracking study, customer satisfaction survey, and competitive intelligence platforms, as well as research project leadership from inception to launch for new product innovation and core menu item renovations/optimizations.

This position reports to the Director, Consumers Insights & Innovation and works closely with Potbelly cross-functional teams. Potbelly looks for creative, innovative and results oriented individuals who thrive in a fast-paced environment. Our marketing professionals need to demonstrate strong analytical skills and an ability to flex to changing needs. Our marketers are team players, comfortable with ambiguity and passionate about delivering results. Strong communication skills, both written and oral, are paramount for the position.

The position will require cross-functional interaction and will give broad exposure to aspects of a growing business.

ESSENTIAL PHYSICAL FUNCTIONS

Must have the ability/stamina to work a minimum of 45 to 55 hours a week.

 Ability to stand/walk for 10+ hours per day during marketing events.

 Ability to travel as needed, multiple times throughout the year.

 Ability to finely manipulate and key in data.

 Must be able to work in both warm and cool environments, indoors and outdoors.

 Must be able to tolerate higher levels of noise from music, customer, and employee traffic.

 Must be able to tolerate potential allergens: peanut products, egg, dairy, gluten, soy, seafood, and shellfish.

 Must be able to engage in problem-solving skills to help identify and solve potential issues in the field.

 Must be able to communicate heavily through text, telephone, e-mail, instant messaging, video conferencing, and in-person communications.

EXPERIENCE, EDUCATION AND BEHAVIORS

 Bachelor's degree in marketing, Business, Psychology or similar, MBA preferred.

 5+ years of experience in Consumer Insights or related field in Restaurant, CPG or Market Research Vendor

 Demonstrated ability to lead both quantitative and qualitative research initiatives from inception to results.

 Extensive knowledge and experience with both quantitative and qualitative consumer research and analytical techniques, tools, software, and industry developments and their application to business challenges and opportunities

 Demonstrated ability to analyze and integrate multiple data sources (including primary and secondary research, customer comments, social media, etc.) into clear, actionable insights and stories.

 Demonstrated ability to conduct deep data mining and employ statistical analysis to get to the heart of the insights story.

 Experience diagnosing menu item satisfaction using survey data and customer comments is a plus.

 Experience in presenting insights findings across a variety of audiences, including executive-level leaders.

 Demonstrated creative and analytical thinking skills.

 Proficiency in MS Outlook, Word, Excel, PowerPoint, and SurveyMonkey/DIY survey tools required  Ability to handle confidential and sensitive information.