Associate, Dtc Marketing Jobs

Company Description

At JUSTIN Vineyards & Winery, we offer guests the ultimate California food and wine experience with world class service. Our award-winning culinary team takes advantage of farm to table offerings, using fresh local ingredients that reflect the changing seasons.

Are you a looking to make an impact and drive growth in the DTC Marketing space?

Join our Wine eCommerce & DTC team as a Marketing Associate and unleash your creativity as you design and execute marketing campaigns for our Wonderful wine brands (JUSTIN, Landmark, JNSQ & Lewis Cellars). Reporting to the Associate Manager of DTC Marketing, you’ll work collaboratively on calendar planning, campaign creation and promotional execution to drive eCommerce sales and grow our Wine Club.

• Communicate and work collaboratively across multiple departments including Brand, Growth and Retention, Customer Experience, Sales Operations, and in-house Agency
• Perform key tasks to support the launch and maintenance of Digital Marketing campaigns – e.g., draft campaign briefs, submit requests for new promotion codes, product SKUs and product images; etc.
• Distribute marketing and club materials to relevant departments to educate team members on upcoming campaign launches
• Collaborate with Associate Manager to brainstorm new creative strategies to drive business growth
• Collect data and regularly analyze, summarize, and report on performance of Digital Marketing campaigns
• Develop and maintain the Digital Marketing calendar, with focus on eCommerce promotions, wine club recruitment and new wine releases
• Assist with website updates and maintenance, including new product pages and homepage hero concepts

Qualifications

• Excellent computer skills and experience with Microsoft Office Suite required
• 2-year (associate) degree from an accredited institution required; 4-year (bachelors) degree preferred
• Experience with Klaviyo or Mailchimp a plus
• Strong planning and organization skills to plan work activities, use time efficiently, and complete deliverables in a timely manner
• COVID vaccination will be required for this position unless candidate has a legally valid exemption
• Excellent communication skills and able to communicate clearly and persuasively (both written and verbal)
• Passion for Digital Marketing and changing consumer trends
• 1-year of sales and/or marketing/public relations experience within the wine industry required
• Strong collaborative approach and a high attention to detail with a desire for accuracy and shared wins

Pay Rate: $23.00 - $25.00 per hour. Final compensation will be dependent upon skills & experience.

Additional Information

• Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice
• Company focus on wellness and health
• Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
• Companywide problem solving and continuous improvement training

Located in Paso Robles, JUSTIN® Vineyards & Winery was founded in 1981 and is known for crafting world- class wines using Bordeaux grape varieties, including the iconic ISOSCELES® blend of Cabernet Sauvignon, Cabernet Franc and Merlot. The Vineyard estate, located at 11680 Chimney Rock Road, features a Tasting Room, luxury five-star accommodations at the JUST Inn®, and a Restaurant—making it one of the only wineries on the Central Coast to offer all three options. In September 2018, a new second location, the JUSTIN Downtown Tasting Room opened introducing an expansive wine-tasting bar, lounge, and a full dining room that’s situated prominently on the square along Downtown City Park in the heart of Paso Robles. In addition to its stellar hospitality, JUSTIN consistently receives top honors around the world, establishing itself as a leader in New World Bordeaux-style winemaking. JUSTIN wines are available through discerning fine wine retailers and restaurants throughout the United States, or directly from the Winery via JUSTIN’s Tasting Room, online store or to members of the exclusive JUSTIN Wine Society wine club. To discover more about JUSTIN, visit www.justinwine.com.

The Wonderful Company is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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