Associate Director, Corporate Social/ Digital Media

At Gilead we believe every employee deserves a great leader. As a people leader now or in the future, we expect that you will model and create an environment of inclusion, be intentionally focused on the hiring, development, growth and retention of talent, and empower teams to align and achieve goals.

• Evolve and implement organizational social media governance and guidance.
• Create and execute best-in-class content and drive Gilead’s corporate, talent acquisition and affiliate social media programming. Drive pioneering work across existing platforms, scaling growth in reach, engagement and followership.
• Collaborate with the employee engagement team to ensure that we are telling positive stories, internally and externally, about Gilead’s people and culture.
• Manage Gilead.com content execution and day-to-day management.
• Manage external agency partners to develop compliant social media content and campaigns, overseeing the creation of paid social strategy and ensuring that high-quality content is delivered on time and with appropriate quality control.
• Collaborate with colleagues on corporate, human resources and affiliate teams to lead and execute against an editorial calendar, reflecting events and trends, externally and internally, locally and globally.
• Support the curation of content across social media, web and video platforms. Edit, stage and publish social media content at scale.
• Contribute to a comprehensive, cross-platform content calendar and digital asset hub.
• Partner to provide strategic counsel to key stakeholders and agency partners on best practices for engagement on social media platforms. Identify and optimize channel selection based on audience, strategic objectives, and platform efficiencies.
• Consult on influencer engagement strategies and tactics, supporting execution of third-party campaigning. Identify and develop relationships with influencers and subject-matter experts to provide valuable resources for social media followers.
• In coordination with leadership comms team, provide strategic social media counsel to senior executives and work with them to amplify corporate messages on their channels.
• Work with analytics and reporting lead to optimize content, increasing engagement and building community followings.

• Previous experience leading programmatic work
• Knowledge of analytics frameworks that help teams understand data and how it impacts communications efforts
• Ability to work collaboratively with cross-functional teams and agencies
• Understanding of regulations and principles specific to communications for a publicly traded biopharmaceutical company
• Strong project and budget management capabilities
• BA/BS degree in communications, liberal arts, or business field and at least 10 years of relevant experience
• Demonstrated experience developing and executing a social/digital media strategy from ideation to execution
• Demonstrated success in managing multiple, high-urgency projects simultaneously; agility is essential
• Excellent writing, editing, verbal and interpersonal communication skills
• Proven ability to lead creative production and asset management across agency and in-house teams, trafficking work across legal, corporate, and commercial stakeholders
• Solid understanding of paid/organic social media
• Demonstrated passion for content marketing and exceptionally strong writing skills
• Strong knowledge of Gilead's therapeutic areas of focus: HIV/virology and oncology

The salary range for this position is: $172,890.00 - $223,740.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

• Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.