Anthropologie Group Analyst, Marketing Analytics

Description:
Anthropologie is looking for a Marketing Analyst to join our growing Analytics team. The right candidate will possess a balance of quantitative rigor and analytical skills alongside a big-picture strategic curiosity.
The Analyst works closely with the larger analytics team and cross-functional partners to carry out analyses and develop optimizations aimed at improving efficacy of marketing investment and customer acquisition and retention. This person will contribute to an environment of fact-based, data-driven decision making within the Anthro Group family of brands, utilizing URBN’s extensive supply of customer, campaign, product, site, and marketing channel data.
The Analytics team is part of a larger Customer Strategy group including Marketing, Consumer Insights & Consumer Strategy. We collaborate with senior leadership and cross-team partners to drive Anthropologie Group’s direct & retail businesses.
Responsibilities:

• Develop, distribute, and maintain enterprise-wide reporting, measurement methodologies, and KPIs
• Assist in attribution model research, marketing channel testing, and marketing tag maintenance
• Assist in monitoring and analyzing category-level performance (such as activewear), including search query and trend analysis
• Turn quantitative insights into qualitative recommendations and distill data down to actionable opportunities through clear delivery and communication skills
• Explore browse behaviors and customer patterns on both website and app properties
• Analyze performance of Anthro, BHLDN and Terrain marketing efforts – including paid and organic search, social media advertising, display ads, affiliate and influencer marketing, video, and top-of-funnel branding – and provide actionable recommendations
• Contribute towards understanding of the role each marketing channel plays in customer acquisition and the broader customer journey

Qualifications:

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field
• Project Management experience
• Ability to thrive in a fast-paced, results-oriented organization
• 2-3 years in an e-commerce or marketing agency environment analyzing sales metrics trends and performance against goals
• Collaborative personality with the ability to also work independently
• Experience using data visualization tools such as Tableau, Google Data Studio, or Domo
• Advanced Microsoft Excel skills
• Working knowledge of digital marketing channels and performance metrics; preferred deep understanding of at least one channel (PPC, SEO, display, affiliates, email, app push, SMS)
• Strong aptitude for reading and understanding quantitative data
• 2-3 years of experience using digital analytics applications (Google Analytics, Adobe Omniture, etc.), preferably including maintenance of site and marketing tags
• Exceptional attention to detail and strong ability to juggle multiple priorities at once
• Working knowledge of using and executing queries in a database environment (SQL/SAS/R or similar)

Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.