Anthropologie Group Digital Marketing- Paid Social Coordinator

Title: Anthropologie Group Digital Marketing- Paid Social Coordinator

Reports to: Associate Manager, Paid Social Marketing

Overview: Founded in 1992, Anthropologie (www.anthropologie.com) operates more than 175 retail stores in North America and Europe, and ships to over 100 countries worldwide via our ecommerce channels. We cater to fashionable, educated, and creative women, who desire an inspirational shopping experience. To that end, we are committed to exceeding her expectations in un­expected, delightful ways. Our unique product assortment includes women's apparel and accessories, home furnishings and décor, gifts, beauty, and found objects. Our mission is to provide our customer with an unimagined experience.

Anthropologie seeks a digital marketing professional to develop and execute the Paid Social marketing activation strategy for Anthropologie Group brands, Anthropologie, AnthroLiving & Anthropologie Weddings. This role is highly cross-functional where teamwork, innovation, analysis, and strategic thinking are critical aspects of this position’s responsibilities.

We are looking for a Paid Social Media Coordinator who knows how to execute within paid social channels and can help us to explore how to grow our paid social presence while connecting our mission and our unique product assortment customers. You will collaborate closely with our other paid digital channels, creative, marketing operations and merchandising leads as well as ad tech stakeholders to align the channel and business growth goals.

In this role collaboration and clear communications are key. It is critical that you are curious, a self-starter, and a willing teammate who takes pride in ownership of this important program. The ideal candidate has serious analytical chops and strong work ethic with a drive to provide growth for the business. It's important to possess an eagerness to innovate, measure, test, sometimes fail, learn, and evolve to implement improved strategy for Anthropologie Group campaigns across Paid Social media.

Responsibilities

• Execute full-cycle programs of direct response paid social campaigns across Facebook, Instagram, Pinterest and TikTok.
• Monitor and optimize full funnel ad campaigns & strategy to drive profitable demand and support business priorities.
• Embody fail fast mentality by developing tests and iterating on learnings across platforms, creative formats, messaging and audiences
• Work under the Assoc. Manager Paid Social and cross-functionally with creative, merchandising, marketing operations and analytics teams to incorporate the business vision into paid social programs
• Provide campaign analysis to help generate data-driven recommendations that improve current marketing and business practices in order to drive profitable demand, customer acquisition, engagement and retention
• The position demands strong analytical, planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximize resonance with target audiences
• Help to define and provide creative specification best practices and needs
• Contribute to other team projects and initiatives, remaining flexible and willingness to support opportunities to drive the business
• Take direction from marketing & creative briefs into execution & mid-campaign optimizations to hindsight reporting & analysis

Qualifications

• 1-2 years’ experience in paid social performance marketing
• Familiarity with paid social (FB/IG/Pinterest/TikTok) platforms and at least one of the following tools: Facebook Ads Manager, Pinterest Business, TikTok Ads Manager
• High degree of project management skill and strong work ethic
• Familiarity with web analytics
• Experience analyzing channel results and laddering channel insights up to business goals
• Experience drawing conclusions from campaign results and crafting presentations to exhibit performance trends

About You

• A collaborative, ‘team-first’ attitude, leave ego at the door
• An innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives
• Passion for digital, staying on top of the changing ecosystem including advertising formats, channels and technologies
• Positive, can-do, problem solving attitude, purposeful, but ability to have fun, etc.
• Growth mindset

Education: Bachelor’s Degree in marketing, business, analytics, or a related field

Location: Philadelphia, PA

Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.