Aio Digital, Director Of Marketing & Communications (Hybrid)

aio is a locally owned company with holdings across a broad range of industries. Our companies are purpose-driven and firmly rooted in local values. Hawaii is at our core, and through our products, services and community initiatives, we work hard to make Hawaii a better place for future generations. Our employees are our greatest asset, and we believe that the real rewards of business are realized in the lives we lead, the families we raise, and the communities that nurture us.
We are seeking a Director of Marketing and Communications to join our ‘ohana. We are looking for a strategic thinker to provide marketing and communications support for our internal aio companies/brands and external aio clients and advertisers.
Responsibilities

• Assess client marketing goals, target audiences, and develop custom marketing plans and strategies.
• Provide account management and support as needed and ensure deadlines are met and deliverables meet/exceed client expectations.
• Stay up to date on new digital marketing trends and develop strategies to incorporate these into current marketing initiatives.
• Monitor media coverage and social media activity to identify trends and opportunities for engagement.
• Manage advertising budgets and handle ad buys for internal aio companies/brands and external clients across multiple industries to maximize reach and ROI.
• Analyze web, social, video, email and other marketing analytics and develop strategies based on these metrics.
• Collaborate and meet regularly with aio company/brand leadership.
• Oversee P&L, generate new business and be a front-facing representative of aio.
• Develop and execute integrated marketing and public relations strategies for aio companies/brands, external aio clients and advertisers and other community initiatives we are involved in.
• Develop and maintain relationships with key media contacts, journalists, and influencers to secure coverage and placements for our companies and clients.
• Write and distribute press releases, media pitches, and other materials to communicate key messages and storylines.
• Manage a team of marketing professionals, providing leadership, guidance, and support as needed.

Qualifications

• Strong understanding of digital marketing tactics and best practices, including SEO, SEM, PPC, social media, and email marketing.
• Experience managing a team of marketing professionals.
• Strong project management skills, with the ability to handle multiple priorities and meet tight deadlines.
• Familiarity with marketing automation tools and platforms.
• Demonstrated ability to analyze data and use insights to inform decision-making.
• Proven track record of developing and executing successful marketing and communications strategies.
• Excellent written and verbal communication skills.

To submit an application, please click on the APPLY button below.