Performance Media Buyer Jobs in Arkansas

Provide feedback and coaching to Digital Marketing, Brand media, Affiliate and Paid Social teams, including communication, follow-up, and general performance management

Manage performance media strategy with a customer-centric lens, balancing organic and paid media effectiveness and driving channel activation and optimization

Manage the performance budget, including planning, forecasting, and optimization, across paid channels, agency investments, and non-working Marketing Technology

Identify gaps, build capabilities, and design processes to support strategy and goals

10+ years of experience leading a customer-centric, digital marketing and E-commerce focused retail organization

Experience across the total media lifecycle including strategy, testing, analytic measurement, distribution and optimization

Proven work experience as a Facebook Ads Expert, specifically in lead generation campaigns.

In-depth knowledge of Facebook advertising platform and its various tools, including Facebook CAPI.

Experience in scaling Facebook ad campaigns significantly while maintaining profitability.

Excellent written and verbal communication skills.

Strong attention to detail and ability to manage multiple campaigns simultaneously.

Please provide examples of your previous successful lead generation campaigns and any relevant certifications or training.

Flowing EOS, our management system, downstream with your direct reports.

Train other members of the team to read, interpret and understand paid media data.

Help our executive team allocate resources and capital during our quarterly and annual offsites.

No problem jumping into any part of the business. You are eager and ready to learn!

Excellent with data. You are an Excel wizard and might have the words VLOOKUP tattooed on yourself.

You are comfortable using tools like Google Analytics and Rockerbox (or other attribution platforms).

Flowing EOS, our management system, downstream with your direct reports.

Train other members of the team to read, interpret and understand paid media data.

Help our executive team allocate resources and capital during our quarterly and annual offsites.

No problem jumping into any part of the business. You are eager and ready to learn!

Excellent with data. You are an Excel wizard and might have the words VLOOKUP tattooed on yourself.

You are comfortable using tools like Google Analytics and Rockerbox (or other attribution platforms).

·Strong understanding of paid social campaign management technology and structure

·Deep knowledge of & mastery of paid social platforms

·Excellent quantitative and data analysis skills

·Experience working in an agency managing social campaigns preferred

·Plan and manage allocated campaigns and their respective budgets, and implement new initiatives that exceed business KPIs

·3-5 years’ experience in paid social, digital marketing or related field

·Strong understanding of paid social campaign management technology and structure

·Deep knowledge of & mastery of paid social platforms

·Excellent quantitative and data analysis skills

·Experience working in an agency managing social campaigns preferred

·Plan and manage allocated campaigns and their respective budgets, and implement new initiatives that exceed business KPIs

·3-5 years’ experience in paid social, digital marketing or related field

Previous media buying experience is a plus, but not required.

Campaign creation including Keyword research, sourcing images, writing copy and building campaigns.

Ensure return on ad spend performance on all platforms (e.g. Google Ads, Facebook, Taboola, Outbrain, etc.), and enforce paid spend efficiency

Identify opportunities for new types of creatives

Keep up with platform enhancements, e.g. Google Ads beta programs and new features, to ensure we’re maximizing opportunities

Ability to solve problems and identify opportunities through the use of analytics and critical thinking

*Daily management of YouTube campaigns once they go live

*Experience setting up, launching and managing effective YouTube campaigns for flooring companies

*Knowledge of landing pages, funnels, conversions, testing etc.

*Setting up and launching YouTube campaigns

*Setting up retargeting pixels, custom conversions etc.

*Build & A/B test high-converting landing pages.

Develop, execute, manage, and report on media buys across all traditional mediums, including TV, Radio, Cable, Print, & Outdoor, etc.

Manage media agreements and contracts with outside media vendors

Knowledge of local / spot market media planning / buying

Experience buying through Strata (nice to have)

Strong negotiation skills and successful track record in the media buying space

Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded