Vp Of Product Management - Head Of Customer Retention And Engagement

Who We Are:

We started our company to help others launch and run their own businesses, at any stage. The way we help is by keeping it simple and supporting entrepreneurs one step at a time. Put simply: our mission is to enable anyone to start, run, and grow their business while avoiding the common pitfalls that derail hopeful entrepreneurs. No more having to wade through forms, taxes, or ongoing state compliance.

We are a remote company based in Austin, Texas. We have team members from Florida to Oregon and all points in between. Take pride in your work knowing that it shapes how people all across the country reach their goal of starting, running, and growing their businesses.

If the idea of helping people and working with a genuinely caring, supportive team excites you, then you’ve come to the right place.

The Role:

ZenBusiness is seeking a VP of Product Management - Head of Customer Retention & Engagement to lead the development and implementation of strategies for customer retention and the customer lifecycle. This role requires someone to keep customers engaged and loyal by creating programs and initiatives that focus on retention and lifetime value.

This position will report to our CPO and is a remote role.

Responsibilities:

• Develop and manage customer loyalty programs that incentivize and reward customers for their engagement and loyalty.
• Continually optimize retention and customer lifecycle programs and initiatives through ongoing testing, analysis, and iteration.
• Collaborate with Product and Engineering teams to ensure that customer retention and customer lifecycle considerations are incorporated into product development and enhancements.
• Stay up-to-date with industry trends, best practices, and emerging technologies related to retention and customer lifecycle management.
• Measure and analyze retention and customer lifecycle metrics to identify opportunities for improvement and track the success of retention and customer lifecycle programs.
• Work closely with cross-functional teams, including Marketing, Product, Data, and Operations, to identify key retention and customer lifecycle opportunities and develop effective solutions.
• Develop and execute retention and customer lifecycle strategies that maximize customer engagement, loyalty, and lifetime value.
• Conduct customer research and analysis to gain insights into customer behavior, preferences, and needs at various stages of the customer lifecycle].
• Develop and manage retention and customer lifecycle campaigns, including email, push notifications, in-app messaging, and other channels.

Qualifications:

• Experience developing and managing retention campaigns in a multi-product environment. An ideal candidate would come armed with a “retention playbook”.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience working in a fast-paced, Agile environment.
• Strong analytical skills and experience using data to inform decision-making.
• Track record of impactful product management leadership with an emphasis on retention and delivering engaging customer experiences.
• Familiarity with customer loyalty programs and strategies.
• Excellent communication skills, with proven ability to collaborate with cross-functional teams and present to senior stakeholders.
• Knowledge of emerging technologies and best practices related to retention and customer lifecycle management.
• 15+ years of experience in product management, with a focus on retention.

Remote Culture. A great company culture leads to happy employees, and happy employees lead to happy customers. That’s why we invest in our employees by providing them with competitive salaries and benefits, equity, and the opportunity to tackle interesting challenges that have a positive impact.

Let’s stay connected!We believe in staying connected, and we have a weekly “All Hands” meeting every week. We also have a social committee that hosts frequent events. We’ve held a virtual talent show, costume competitions, monthly lunch and learn series, Hackathons, and more!

Benefits.PTO, Company Paid Medical and Vision Coverage for Employees and Dependents, Dental, Disability, and Life Benefits, 401K + matching, 10 Paid Holidays, Parental Leave, Military Leave, Employee Assistance Program, Pet Insurance, Stock Options, Paid Parking* + more!

Diversity, Equity, and Inclusion. We believe in diversity, equity & inclusion . At ZenBusiness, every voice counts no matter your race, ethnicity, gender, sexual orientation, age, location, or background. We celebrate the diversity of our teams, knowing that our products, services, and customers thrive best when we lean into and celebrate our differences.

Please check out our careers page to learn more about our culture, benefits, and open opportunities.

*applicable to in-office employees