Vp, Audience Growth & Content Monetization

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.
Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
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Vice President, Audience Growth and Content Monetization
Reports to Chief Content Officer
Gannett is seeking a creative, outcomes-obsessed leader to serve as Vice President of Audience Growth and Content Monetization.
The person in this role will sit at the intersection of news, product and revenue, leveraging a growth mindset to find the tools, platforms, partners and processes that will rapidly expand Gannett’s audience, across platforms and products, to amplify our journalism and support diversified revenue streams.
The Vice President, Audience Growth and Content Monetization has the skill to develop a creative, ambitious and achievable plan to reach and engage the audience, to guide newsroom sprints, and to quickly scale experiments for maximum impact across markets.
The person in this role understands how to identify new audiences, create relevant experiences, and encourage engagement in ways that contribute to the financial outcomes that support growth.
The VP has a deep understanding of content distribution tactics (newsletters, SEO, off-platform distribution) and the ability to turn audience analytics into actionable insight.
The VP of Audience Growth and Content Monetization will:

• Work with Transformation and Revenue to develop a set of leading indicators that help us stay on plan and respond to industry and audience behavior changes.
• Provide fresh, innovative ideas to lead senior News leaders in building innovative and sprint-centered newsrooms.
• Assess the feasibility of platforms, partners and products, collaborating with Revenue and Transformation to expand audience and dramatically increase engagement.
• Coordinate P&L on strategic growth initiatives, tying new content experiences to revenue results.
• Work closely with project managers to maintain prioritization, ensuring timely execution and appropriate escalation.
• Drive cross-departmental commitment to and planning of growth initiatives, from identifying capability gaps to prioritizing engineering needs and coordinating with newsrooms to ensure requirements are met to achieve the Company’s strategic priorities.
• Oversee development of new content initiatives, setting a clear mission around audience engagement and monetization.

Requirements:

• 5-8 years’ experience in a digital media, with at least 2 years in leadership.
• Experience using news analytics to understand and grow audience.
• Demonstrated success in new product launches that increase audience and deliver ROI.
• Agility at managing multiple projects and leading through action and collaboration.
• A passion for innovation, change management, driving new workflows.
• Commitment with action to diversity and belonging.
• Understanding the use of technology and AI to drive efficiency and better experiences.
• Ability to maintain focus on high quality journalism and driving new revenue streams.
• Bachelor's or master’s degree in communications, journalism, marketing or related field or equivalent combination of education and experience.
• Proven experience in forging strategic partnerships with platform and content creators.
• A fearless tenacity for testing, learning and scaling.

Application Instructions:
We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:
1. Your updated current resume – one to two pages.
2. A cover letter explaining your interest and fit for the position.
It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.
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The annualized base salary for this role will range between $157,500 and $373,750. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [email protected].