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Vice President, Partnership Marketing

Company

United Soccer League
Address , Tampa
Employment type FULL_TIME
Salary
Expires 2023-09-08
Posted at 9 months ago
Job Description
United Soccer League
Job Title: Vice President, Partnership Marketing
Position Type: Fulltime
Location: Tampa, FL (USL Headquarters)
Overview of the United Soccer League (USL)
The United Soccer League (USL) is shaping the future of soccer in America. We are the nation’s largest and fastest-growing professional soccer organization, bringing the world’s game to more and more communities across the United States and Canada. Based in Tampa, Fla., the USL oversees multiple professional and elite pre-professional leagues, including the USL Championship, USL Super League, USL League One, USL League Two, USL W League, USL Academy, and Super Y League.
We are authentic to the spirit of the game, honoring the dedication of the players, the passion of the supporters, and the culture of the clubs. We believe in the power of soccer to unite people, provide unique life experiences, and have a meaningful impact in local communities. We work as a team, challenge the status quo, and strive to make everyone feel welcome.
United Soccer League is the proud recipient of Front Office Sports' 2021 & 2022 Best Employers in Sports and Tampa Bay Business Journal's Coolest Office Spaces.
Group Overview
The Partnerships team is charged with driving new business revenue generation via strategic, integrated partnerships alongside the retention of existing partners delivering a first-class service that delivers and exceeds partner objectives. The team sets the short and long-term commercial strategy, including platform creation, that drives enterprise-wide value for the league and its teams.
Position Overview
The Vice President, Partnership Marketing will build and execute the overarching partnership marketing department strategy while leading the maximization of partner value across USL and throughout the league’s expansive team network. The role will be charged with executing, growing, and retaining USL’s growing portfolio of strategic partners. This position will work closely with all departments at the league office, as well as teams across the USL ecosystem, to develop, execute and fulfill upon the sponsorship sales strategy.
Duties and Responsibilities
Specific duties include, but are not limited to:
  • As the primary point of contact, cultivate strong, meaningful relationships with USL strategic partners, focused on building an understanding of their key business objectives.
  • Support the partner integration within USL’s marquee event series designed to showcase USL and its partners while driving business-to-business opportunities.
  • Maintain a deep understanding of industry trends in the commercial partnership landscape.
  • Build strong relationships with USL Team leadership to identify and execute local opportunities for national partners.
  • Deliver ongoing creative marketing and implementation recommendations for current partners including retail activation, in-stadium promotions, special events and community outreach ideas based on evolving business objectives.
  • Build and manage a department dedicated to providing first-class service and over-delivery to USL strategic partners.
  • Collaborate with the Corporate Communications and the broader Marketing team to showcase partner success stories to drive USL and partner relevance.
  • Identify and work with third-party platforms that provide key tracking and valuation metrics related to partnership delivery.
  • Work with departments across USL HQ to ensure delivery of partnership inventory, including broadcast/media, digital, social media, and experiential elements.
  • Other duties/responsibilities as assigned.
  • Oversee project calendars for partner fulfillment, to include working within and managing budgetary guidelines.
  • Develop renewal strategies and timelines leading processes internally and externally.
  • Lead all partner communications with pertinent department personnel to cover individual task updates, overall project timelines, and brainstorm new ideas for improving future partnership marketing operations.
  • Generate and evaluate pre-, post- and mid-season reports to assist in assessing overall effectiveness of the current partnerships; effectively present data to communicate ongoing value.
  • Work with key Department heads to build upon and execute a long-term strategy for the Partnership Marketing team.

Qualifications
  • Ability to work well within tight deadlines and manage multiple projects simultaneously.
  • Positive attitude and strong work ethic.
  • Ability to work as business needs require which may include long days, evenings, weekends, occasional holidays, and travel if / when necessary.
  • Bachelor’s degree in Business, Marketing, or a related field, or equivalent experience/combined education.
  • Must have U.S. work authorization.
  • Effectively communicate information and ideas in written, visual, and verbal formats, and build and maintain relationships.
  • Minimum (8) years of extensive and proven integrated marketing experience with demonstrated success in the media, sport sponsorship or entertainment fields.
  • Ability to work independently in a multi-faceted, fast, fluid, and deadline-driven environment.
  • Strong interpersonal and communication skills to effectively interact with team members, executives, member clubs, and external partners.
  • Established partner contacts and strong relationships within a variety of industries.
  • Proven track record of successful partnership renewals.
  • Strong presentation abilities required.
  • Team, League, and/or Agency experience preferred.

We have great Perks - Comprehensive Benefits Package • Medical, Dental, Vision & Pet Insurance • Health HSA and FSA • 401k w/ up to 6% match • Corporate Discounts • Paid Vacation, Holiday & Sick Days • Business Casual Dress • Casual Dress Fridays • And More!

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.