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Vice President Marketing Jobs
Company | 24 Seven Talent |
Address | California, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail Apparel and Fashion,Manufacturing,Retail |
Expires | 2023-06-03 |
Posted at | 1 year ago |
The VP of Marketing will develop and own a comprehensive customer acquisition and retention strategy across audiences and channels. You will be responsible for building and executing a performance-based growth marketing plan, including overseeing the media budget.
We're looking for a seasoned digital marketer for this role - someone who has experience with D2C e-commerce marketing.
Duties and Responsibilities:
- Optimize media budget based on profitability and LTV, driving efficiency in new customer acquisition and customer development.
- Develop and implement comprehensive customer acquisition and retention strategies across audiences and channels, with a focus on performance-based growth marketing.
- Oversee primary channels including Paid & Organic Social (FB/IG/Tiktok/Snapchat), Paid Search (Google Adwords), Email / SMS, Influencer (IG, TikTok, YouTube), Affiliate networks (Pepperjam), and SEO.
- Maintain an up-to-date knowledge of media trends, competitive landscape, and customer acquisition KPIs.
Qualifications:
- 10+ years of experience.
- Highly analytical mindset with data-driven decision-making within an imperfect or incomplete information environment.
- Director or higher position in digital marketing for e-commerce DTC brand
- The ability to manage FB / Tiktok ads yourself is a plus
- Experience managing a multi-channel budget of over $3M annually.
- Experience with tools such as Google Analytics, Google Optimize, Shopify, etc.
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