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Executive Director Of Marketing/Assistant Or Associate Vice President Of Marketing

Company

Truman State University
Address , Kirksville, 63501, Mo
Employment type
Salary $75,000 - $110,000 a year
Expires 2023-07-23
Posted at 1 year ago
Job Description

Posting Details

Position Information

Position Title
Executive Director of Marketing/Assistant or Associate Vice President of Marketing

Job Responsibilities
The Executive Director of Marketing, reporting to the Vice President for Student Engagement, Enrollment & Marketing, plans, implements, and assesses a comprehensive and integrated marketing strategy. The Executive Director coordinates with senior leadership and works across campus to devise strategies and implementation plans for a full range of internal and external marketing efforts that support undergraduate and graduate enrollment, alumni relations, advancement, academic/faculty excellence, student development, and internal communications. Working with the PR and publications team, the Executive Director helps establish strategies, budgets, brand building and prospective student lead generation. Salary and title commensurate with experience.

Roles and Responsibilities
  • Effective interpersonal skills, including the ability to communicate and work effectively with individuals from diverse backgrounds and cultures through a demonstrated commitment to diversity, equity and inclusion.
  • Works closely with faculty, administration and staff, students, and alumni to develop compelling, distinctive and relevant stories to illustrate and advance the University.
  • This position must work well with students, faculty and staff at all levels within a diverse, multi-cultural collaborative environment.
  • Contributes to setting the vision, strategy and long-term management approach for integrated marketing including: developing and maintaining university reputation and identity guides; brand and content strategies; and use of resources such as templates, digital monitors and environmental branding.
  • Under the direction of the Vice President and integrated working groups, is responsible for advancing the University and building its reputation across a diverse range of audiences.
  • Focuses on continuous improvement to lead integrated marketing efforts that provide high quality, distinctive products, and consistently meets service expectations of the university community with effective expertise, counsel and skills, and ability to effectively prioritize competing priorities.
  • Develops, produces and provides analysis for customized reports, dashboards and executive summaries through compelling easy to understand images, and data.
  • Oversees the planning, creation and implementation of integrated marketing strategies to support the University.
  • Recommends, directs, and analyzes market research which may include audience analysis, segmentation, and survey development to monitor and measure communications and marketing results and to ensure that goals and targets for earned, owned, shared, and paid media are achieved.
  • Performs other duties as assigned; may be required to work beyond normal office hours and on weekends.
  • Working with the Web team, help direct the University’s web and digital presence to ensure brand consistency and voice and leading-edge use of technology to engage audiences and in support of institutional priorities.
  • Contributes and/or leads working groups comprising members from across the university to successfully and effectively create, implement and assess integrated marketing, content and campaign strategies, projects and initiatives. This may require direct supervision of other employees.

Required Qualifications
Required Education and Experience
  • Bachelor’s degree in Communications, Marketing, Public Relations, or other applicable field.
  • Minimum of three (3) years related experience in the fields of communications and marketing.
  • Minimum of three (3) years of supervisory experience of communications and/or marketing professionals including media/social media; brand marketing, content producers, writers/editors, website teams, and photographer/videographers.

Preferred Qualifications
Preferred Experience
  • Knowledge of marketing research, data capture and analysis, digital media platforms, digital content and media buying.
  • Experienced content producer, editor and writer with high quality standard and familiarity with the range of content channels available to advance institutional communications and marketing strategies.
  • Ability to guide and develop advanced executive-level content, writing and multi-media presentations.
  • Excellent verbal and written communication across multiple platforms including print, digital, video, and other content- and marketing-related platforms.
  • Ability to multitask and work cooperatively with others and assign, monitor and recommend staffing and resource allocation including in-source and out-sourcing, and development and management of contractors including scope of work, project management and successful implementation.
  • Proven record of effective collaboration and leadership capability.
  • Knowledge of and experience in higher education environments (academic or administrative).
  • Knowledge of communications and integrated marketing strategies and trends, including advertising, public relations, media relations, branding, print, visual and social media.

Posting Detail Information

Posting Number
S048P

Open Date
01/18/2023

Close Date

Open Until Filled
Yes

Special Instructions to Applicants
Truman offers an attractive benefits package including: paid sick and vacation time; paid holidays; medical, dental, vision, life and disability insurance; and retirement plan. Paid parental leave and tuition discount are available for eligible employees after one year. For more information, visit https://hr.truman.edu/benefits/.
To Apply
Submit a cover letter, resume, academic transcripts, and contact information for three professional references.
Applications must be submitted electronically at http://employment.truman.edu/. For assistance with submitting an application, please contact Human Resources at 660-785-4031 or [email protected].
Review of applications will begin February 1, 2023, and continue until the position is filled. Final candidates will be expected to undergo and successfully pass a background check.

Salary
The salary for this position is 75,000 to 110,000.

Non Discrimination Statement
Truman State University is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. Women, minorities, people with disabilities, and veterans are strongly encouraged to apply. In compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, Truman State does not discriminate on the basis of age, color, disability, national origin, race, religion, sex (including pregnancy), sexual orientation, or protected veteran status in its program or activities, including employment, admissions, and educational programs. Inquiries may be directed to the Institutional Compliance Officer, 660-785-4354, and [email protected].
Truman State is committed to providing reasonable accommodation to qualified individuals with disabilities upon request. To request this document in an alternate form or to request an accommodation, please contact Human Resources, McClain Hall 101, 100 E. Normal, Kirksville, MO 63501, 660-785-4031 or [email protected].

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed To Apply

Required Documents
  • Resume
  • Cover Letter
Optional Documents
  • Undergraduate Transcripts
  • Additional Undergraduate Transcripts
  • Other Documents