[Template] - Us - General

Gong unlocks reality to help people and companies reach their full potential. The patented Gong Reality Platform™ empowers companies to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. Thousands of innovative companies like Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, Sprout Social, Twilio, and Zillow trust Gong to power their customer reality. Gong is an award winning company and was recognized on the Deloitte Technology Fast 500, Forbes Cloud 100, LinkedIn Top Startups, and Great Places to Work lists in 2022.
We’re looking for a senior web marketing manager to get the right content in front of the right audiences to drive revenue and increase conversion across our global business entity (www.gong.io). You’ll build a SEO strategy with the goal of increasing search visibility for Gong’s core products and use cases; then run A/B tests to convert traffic at a higher velocity through dynamic and personalized site experiences.
Responsibilities

• Drive conversion rate optimization strategy and execution with Head of Web Marketing to improve MQL, pipeline, and revenue generation on core web surfaces.
• Train development teams on implementation of optimized meta data, alt text, headers and URL structures; maintain technical upkeep with content and web partners
• Integrate SEO as a key step into content workflows to increase search visibility; advise editorial teams on content hierarchy and target keywords to incorporate into copy
• Establish and report out on keyword and page performance KPIs; synthesize insights from heatmaps, user recordings, surveys, and analytics to broader web and testing strategy
• Partner with paid search to develop keyword optimized landing pages
• Develop core and topical content suggestions and align SEO efforts with upcoming go-to-market initiatives; partner with cross-functional teams on opportunities to capture traffic and increase demand across organic channels
• Inform web strategy from globalization to link building
• Scale SEO success internationally by partnering with regional partners
• Conduct webpage audits with SEO deep crawls, providing insight and data-backed suggestions on how to grow site traffic organically
• Own SEO strategy, efforts (on page, off page and technical), and pipeline and revenue for Gong’s global site

QUALIFICATIONS

• Strategic thinker: You understand how to build a pipeline of experiments to deliver impact on the business and hit growth targets.
• Proven track record of building SEO and conversion rate optimization programs
• Preferred, but not required: strong sense of design systems, UI/UX
• Deep knowledge of testing platforms and tools (e.g. Google Suite: Analytics, Search Console, Keyword Planner, Hotjar, Intellimize/Mutiny or equivalent)
• Data-driven approach: Ability to build KPI dashboards for funnel optimization; use results to make informed conclusions about learning objectives and improvement opportunities
• Project management: Ability to lead projects from ideation, to execution of experimental design, to partnership with digital team on testing impact of across their channels
• Preferred, but not required: familiarity with conversion copywriting
• 8+ years of marketing experience

PERKS & BENEFITS

• Education & learning stipend for personal growth and development.
• Company-wide recharge days each quarter.
• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Work from home stipend to help you succeed in a remote environment.
• Paid parental leave to support you and your family.
• Mental Health benefits with covered therapy and coaching.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• 401(k) program to help you invest in your future.
• Flexible vacation time to promote a healthy work-life blend.

Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.
To review Gong's privacy policy, visit www.gong.io/privacy-policy/ for more details.