Strategic Planning Director, Healthcare

Cramer is a brand experience and content marketing agency that blends strategy, creative, and production to engage audiences and drive business growth. Our Studio model and interdisciplinary team fuel a unique ability to build impactful, forward-thinking experiences.
Cramer Health is a specialty division of Cramer. Behind every device, in every data point, across all treatments and services, there’s a human story – a story of hope, insight, and innovation. That’s why we love helping healthcare companies create content and experiences that inspire, educate, and motivate, and strengthen their relationships with the people who matter most.
We are seeking a Strategic Planning Director, Healthcare.
The  Strategic Planning Director is responsible for serving as strategic lead on multiple accounts, large and small, in addition to new business opportunities. The Strategic Planning Director develops strong partnerships with account/creative team members and clients.
Key Responsibilities

• Develop omnichannel strategy and/or digital engagement strategy
• Develop proposals for new business as part of the pitch team
• Serve as consultant for clients on qual/quant research design, methodology and results
• Lead and conduct research on disease/market, competition and target audience insights
• Lead brand and creative strategy development (ie., positioning, targeting, creative brief), including annual brand planning
• Translate insights into actionable recommendations for brand experiences and content strategy
• Design and moderate workshops
• Develop client relationships as a trusted advisor
• Train and mentor team on legal and regulatory requirements

Requirements

• Strong research capabilities
• Strong multi-tasking, time management and organizational skills
• Demonstrated experience in pharmaceutical brand marketing and promotional strategy
• Experience representing content in client MLR
• Excellent interpersonal and team leadership skills
• Experience working within FDA legal and regulatory requirements

Benefits

• Profit Share Bonus Plan
• Family Leave
• Medical, Dental & Vision Insurance
• Tuition Reimbursement
• Retirement Plan (401K) with company match
• Wellness Resources, including discounted health club membership
• Paid holidays
• Life Insurance
• Short Term & Long-Term Disability
• Paid Time Off
• Generous onsite café
• Health Savings Account, including employer contribution

Cramer’s Hiring Philosophy
We believe that different perspectives and backgrounds make us better as a company and as people. Our goal is to create a diverse, collaborative, growth focused culture. That means seeking out, hiring, and developing talented people who bring their authentic selves to work every day. As an equal opportunity employer, we prohibit discrimination and harassment of any kind based on race, color, gender identity, sex, religion, sexual orientation, national origin, disability, pregnancy, age or any other status.
We encourage you to apply and show us who you are and what you can do!