Social Media Specialist (Parks Department)

Social Media Specialist

Safety Sensitive: No

Pay type: Hourly, non exempt

Department: Parks

Reports to Director of Parks and Recreation

Location: Parks

GENERAL DESCRIPTION OF POSITION

This position incumbent is responsible for communication for the Jonesboro Parks and Recreation Department to include social media promotions, graphics, and video productions to increase awareness of City activities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Research audience preferences and discover current trends. This duty is performed daily.

2. Maintain a strong online presence for the City of Jonesboro. This duty is performed daily.

3. Create engaging text, image and video content. This duty is performed daily.

4. Work with parks department managers to create videos and other productions for web publication. This duty is performed as needed.

5. Design posts to sustain readers' curiosity and create buzz about city business for parks. This duty is performed daily.

6. Take Photos of projects/events in the City Parks department. This duty is performed as needed.

7. Stay up-to-date with changes in all social platforms ensuring maximum effectiveness. This duty is performed daily.

8. Suggest new ways to attract prospective followers, like promotions and competitions. This duty is performed as needed.

9. Facilitate online conversations with residents and respond to queries. This duty is performed as needed.

10. Report on online reviews and feedback. This duty is performed as needed.

11. Develop an optimal posting schedule, considering web traffic and customer engagement metrics. This duty is performed as needed.

12. Suggest new ways to attract prospective followers, like promotions and competitions. This duty is performed as needed.

13. Operating a city vehicle is required for the essential functions. This duty is performed as needed.

14. Perform any other related duties as required or assigned.