Digital Media Specialist Jobs

The digital media specialist is responsible for designing digital media campaigns to build awareness of the University and its programs. Drives the development of multi-platform media plans, overseeing digital marketing efforts and planning content. This position reports to the director of paid and digital media.

Major Responsibilities

• Develop and implement digital advertising and social media campaigns to increase brand awareness, website traffic, and enrollments\Create digital content such as blogs, social media content, advertisements, and website copy
• Create digital content such as blogs, social media content, advertisements, and website copy
• Generate and present digital marketing reports and analyses for feedback
• Develop and implement digital advertising and social media campaigns to increase brand awareness, website traffic, and enrollment
• Ensure the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO
• Collaborate with the marketing and design teams to define advertising strategies and requirements
• Monitor and interpret digital analytics. Generate and present digital marketing reports and analyses for feedback
• Monitor and interpret digital analytics
• Ensure the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO

Required Knowledge And Skills

• Experience with visual communication principles and familiarity with web design and content management systems
• University degree in marketing, digital media, or related field
• At least two years of relevant experience
• Strong written and verbal communication skills
• Proficient in the following: Google Analytics, Google AdWords, Meta Ads, and major social media platforms
• Solid knowledge of Photoshop, Final Cut Pro, or other media editing software
• Excellent financial and analytics capabilities

Preferred

• Knowledge and experience with social media management platforms such as Meltwater or Sprout Social
• Knowledge of admissions and recruitment practices
• Knowledge and experience with Slate CRM technology

Successful applicants will demonstrate a commitment to cultural diversity and the ability to work with individuals or groups from diverse backgrounds.

All offers of employment with Valparaiso University are contingent upon clear results of a thorough background check. Background checks may include criminal history, motor vehicle reports, prior employment verification, and personal/professional references. If applicable to the position, background checks will also include credit history. Background checks will be conducted on all final candidates for employment.

To Be Considered For This Position You Must Upload

• List of 3 professional references
• Answer all the application questions
• Cover letter
• Resume

Please Address Cover Letter To

Kristen Knoerzer, Executive Director of Marketing

Valparaiso University

Valparaiso, Indiana 46383

Required Skills

Required Experience