Contract: Social Media Specialist, Campaigns

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

This is an engagement through Upwork’s Hybrid Workforce Solutions (HWS) Team. Our Hybrid Workforce Solutions Team is a global group of professionals that support Upwork’s business. Our HWS team members are located all over the world.

Work/Project Scope:

• Work with legal team to develop sweeps for campaign work.
• Support on post-campaign analysis recaps and ownership of always-on-channel documents including monthly, quarterly decks and contribution to cross-functional social team documents.
• Track and report on trends and cultural moments, pitching ideas to keep our social channels relevant to the Internet landscape and our customer’s mindset.
• Support SMM’s with creative reviews, content + copy creation were relevant.
• Support on monthly and quarterly social media reporting, providing insights and implications about content performance, consumer audience/ behaviors on social, competitor insights & best in class industry examples which further help drive brand social media strategy and increase engagement.
• Own weekly share-outs of editorial calendar for visibility cross-functionally for campaign-specific work.
• Work with the Community Engagement team to identify Campaign-specific FAQs and keep the team informed.
• Support on social media communication plans for brand activations including ownership of the social media campaign calendar. Understand social posting pacing based on business plans and trends.
• Work closely with other marketing channel owners to deliver assets in a timely and organized fashion.
• Support in development of social first briefs and deliverables grids for creative teams based on program strategy, social media & audience insights for campaigns.
• Identify campaign social media content for paid amplification.
• Optimize social scheduling over time based on best times and any algorithm changes, sharing back-testing opportunities.
• Ideate social content and provide input and ideas that help move the brand forward in social.
• Content creation specifically text-based polls and questions on a campaign-specific basis.
• Own the campaigns editorial calendar, overseeing scheduling & publishing content across all social channels for campaign content.

Must Haves (Required Skills):

• Able to support West Coast hours (PST)
• Skilled in Social Media content creation and publishing.
• Works well cross-functionally.
• Skilled in Sprinklr (Publishing, Listening, Reporting).
• Skilled in Asana.
• Skilled in paid advertising across all platforms (Facebook, Instagram, TikTok, Twitter).

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