Social Media Associate Director - Health Marketing

Our Opportunity

Chewy’s Social Media team is looking for an Associate Director, Social Media, Health Marketing. The AD, Social Media, Health will be responsible for channel marketing of Chewy’s Health products and services including, Connect with a Vet, Rx, CarePlus and B2B strategies. The candidate will also work closely with PetMD by Chewy marketing stakeholders and social channel leads. You will be the lead in developing and defining the channel and content strategies, creative/asset test designs, messaging frameworks, campaigns, and highly analytical measurement mechanisms. The AD will act as a program owner with the responsibility of driving awareness, consideration and acquisition of Chewy Rx and Health services customers. In this role, you will be responsible for partnering with the cross-functional business and marketing leaders to deliver full-funnel go-to market plans and held accountable for producing an efficient and profitable social media program.

You will have grown up in the spaces of digital and social and are comfortable pushing the bounds of thinking in these areas. You will be an ambassador of Chewy Health brand guidelines and governance, with deep knowledge of social channels and ad formats within them. In this role, you will understand the customer journey and experience inside social and have a detailed understanding of data, including measurement strategy, how to test, and how to optimize and iterate social content.

What You’ll Do

• Work in close partnership with Performance Marketing teams and Marketing Analytics to develop full funnel paid campaigns and corresponding, connected reporting.
• Work cross-functionally to complete campaign analysis and identify actionable insights to improve effectiveness.
• Stay abreast of trends and technologies in the social media and programmatic spaces and suggest new ways to implement these into our processes.
• Lead the build of winning social media and content strategies for Chewy Health products and services.
• Expertly deliver informed and insightful strategic POV of pet health that achieves business objectives and answers consumer’s needs, including planning and prioritization, from intake of briefs to detailed measurement reports.
• Partner with Chewy Health marketing and executive leadership, representing the social and programmatic team in strategies and measurement discussions.
• Leverage Chewy’s in-house Vet team to plan, develop and execute customer-first (consumers, B2B) marketing campaigns that build Health awareness and conversion.
• Provide coaching, direction, and support to junior team members.
• Prepare detailed campaign plans and creative briefs and ensure alignment across all channels and adherence to business goals.

What You’ll Need

• Proven aptitude for quick creative thinking with acute attention to detail within tight deadlines.
• 8+ years working in a social and programmatic leadership role.
• Ability to work on multiple projects simultaneously.
• Proven ability developing social creative is a requirement (TikTok, Meta, YouTube, Twitter, Snapchat, etc.)
• Bachelor’s degree in marketing, advertising or related field required.
• Travel expectation – 20%
• Experience in strategic brainstorming, campaign development, creative brief development.
• Experience taking business goals and translating them into creative projects.
• Ability to adapt to new strategies, processes, and innovation with a positive attitude in driving adoption as well as a continuous improvement mindset with structured problem-solving skills.

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].

If you have a question regarding your application, please contact [email protected].

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