Paid Search & Social Strategist

Paid Search & Social Strategist

Do you live and breathe ROAS? Do you obsess over optimizing paid digital campaigns? Does thinking strategically aboutnew campaign ideas and tactics give you energy?

At Magneti , you'll have the unique opportunity to shape a dynamic paid media practice from the ground-up, backed by world-class creative resources and an ethos that celebrates strategic thinking, data-driven risk-taking, and tactical innovation. This isn't just a job - it's a career-defining move that empowers you to make an impact, drive growth, and hone your craft in a way that takes your career to the next level.

About the Role

The Paid Search & Social Strategist at Magneti will play a pivotal role in our innovative Digital Strategy team. This position is responsible for strategizing, implementing, and optimizing paid search and social campaigns for a diverse clientele while identifying opportunities to enhance results and client satisfaction.

Candidates should be data-driven, passionate digital marketers with a firm grasp of current and emerging digital advertising channels, including Google, Meta, Bing, LinkedIn, TikTok, and more. You will transform client goals into successful campaigns, demonstrating a balance between thorough planning and energetic execution. We're seeking a driven, results-oriented individual ready to contribute to and grow with our team.

Note: This role is remote-hybrid, and candidates must be based in the USA.

Core Responsibilities

• Coordinate closely with account teamsto ensure alignment on strategy, goal setting, and overall campaign execution.
• Collaborate with salesto evaluate new opportunities, strategically craft proposals in alignment with client objectives, and leverage data insights to scope realistic expectations.
• Identify and test new opportunitiesfor growth, expansion, and optimization in campaign structures, ad creative, budgets, and other impactful variables.
• Stay informed on industry trends, conduct competitor and audience research to inform and improve campaign strategies.
• Oversee campaign budgets, coordinate with vendors for efficient campaign implementation, and streamline billing processes across accounts.
• Enhance Magneti’s paid media practicethrough the development of internal processes, the creation of up-to-date documentation, contributing to agency marketing, and conducting team training.
• Develop, optimize, and maintain paid search and social campaignsincluding campaign setup, keyword development, ad copy creation, bid management, and A/B testing.
• Design and manage client campaignsthat align with Magneti’s vision of full-funnel performance, optimizing customer acquisition costs and maximizing customer lifetime value.
• Monitor daily performanceand optimize campaigns using data analytics, ensuring revenue, budget, and other business goals are being met.

Paid Search

Your expertise in keyword research, ad creation, bid strategies, and audience segmentation will be instrumental in reaching target audiences and delivering on campaign objectives.

Responsibilities include:

• Conducting keyword research and selection for pay-per-click campaigns and monitoring their success.
• Optimizing campaigns regularly for improved performance based on data analysis and A/B testing.
• Strategizing, launching, and managing paid search campaigns on Google Ads, Bing Ads, and other search platforms.
• Keeping pace with search engine and PPC industry trends and developments.
• Tracking and reporting on campaign results, data analysis, and conducting bi-weekly client status meetings.

Paid Social

You will play a crucial role in reaching target audiences and delivering on campaign objectives by utilizing your proficiency in ad creative development, audience segmentation, and understanding of each social platform's unique targeting attributes.

Responsibilities include:

• Developing and refining audience segments for each campaign to optimize targeting.
• Monitoring, tracking, and optimizing campaign performance based on data analysis and A/B testing.
• Regularly communicating with clients about campaign strategy, progress, and results.
• Leveraging Magneti’s creative resources to create compelling ad content tailored to each platform's strengths and audience preferences.
• Planning, executing, and managing paid social media campaigns across multiple platforms.

Qualifications

• Knowledge of programmatic advertising platforms and other ad technologies is an advantage.
• Minimum of 3-5 years of experience in paid media, specifically paid search & paid social.
• Experience in a diverse set of industries such as e-commerce, B2B tech, healthcare, financial services, professional services, nonprofits, and more.
• Hands-on experience running campaigns on platforms such as Google Ads, Bing Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, TikTok Ads, and Twitter Ads.
• Proficiency in campaign implementation and analysis using Google Analytics (GA4) and Looker Studio.
• Understanding of integrated marketing strategies (inbound marketing, content marketing, email marketing, SEO) and how they align with paid advertising is a plus.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience.
• Strong communication skills in various platforms like email, Slack, Zoom, Google Docs, Google Sheets, Google Slides, and Figma.
• Proficiency in advanced analytical tools beyond Google Analytics, like BigQuery and Looker Studio, is a plus.
• Proven experience in managing comprehensive full-funnel advertising campaigns, including direct response, lead generation, brand awareness, customer nurturing, and retargeting programs.
• Relevant digital marketing certifications such as Google Ads Certification, Meta Ads Certification, HubSpot Certification, LinkedIn Ads Certification are preferred.
• Understanding of best practices for landing page optimization to enhance campaign conversions.

Skills

• High level of attention to detail.
• Ability to manage and prioritize multiple projects simultaneously.
• Strong analytical and problem-solving skills.
• Exceptional organizational and project management abilities.
• Strong client relationship management and communication skills.

Tools and Platforms

Familiarity with the following tools and platforms is required:

• TikTok Ads
• Twitter Ads
• Google Workspace (Docs, Sheets, Slides)
• Google Tag Manager
• Bing Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Google Analytics (GA4)
• Looker Studio
• Google Ads
• HubSpot

Job Details

Reporting Structure: The Paid Search & Social Strategist will report to the Vice President of Digital Strategy.

Job Type/Benefits: This is a full-time, salaried position with access to Magneti’s full set of benefits including medical insurance, dental insurance, 401k, a generous Paid Time Off policy, and a remote-hybrid work setting. For a full list of our benefits, visitTHISpage.

Compensation: The role of Paid Search & Social Strategist will receive a salary of $70,000 - $95,000, depending on skills and experience.

Location: We are a remote-hybrid team based in Colorado. We gather for an in-person team meeting on one Tuesday per month, but we work remotely the rest of the time. Candidates for this role must be based in the United States.

About Magneti

Magneti is an award-winning digital marketing agency based in Colorado. Founded in 2010, we are laser-focused on helping our clients grow at absurd rates. Our four-phase process covers research, brand, websites, and digital marketing. Our mission statement is to be the most effective and innovative digital marketing team in Colorado.

At Magneti, we hire leaders in every role. Leaders create momentum, plow through roadblocks, take ownership of the situation, and creatively problem solve how to continually move things forward – even when the situation isn’t ideal.

Background, knowledge, and skills expected forallMagneti teammates:

• Practice strong general office skills such as scheduling, handling phone calls, email and customer service. And you have know how to drop that well-timed, well-chosen GIF
• Demonstrate and continue to grow in digital tech-savvy, including cloud-based platforms and technologies
• Exemplify rigorous attention to detail
• Display computer literacy (ideally Mac proficient)
• Exemplify positive ‘can do' attitude while maintaining a high level of professionalism
• Practice and continue to develop a flexible nature with the ability to prioritize and handle multiple tasks/activities simultaneously
• Loathe incompetence
• Be a fiery advocate for our core values (“Laws of Gravity”) and core focus (to be the best digital agency in Colorado)
• Live and breathe Magneti’s “Three Laws of Gravity”: 1). Overcommunicate, 2). Nail the Details, and 3). Have Fun
• Possess and practice the ability to maintain focus on priorities among multiple assigned tasks in a dynamic work environment
• Create a supportive, friendly, and professional atmosphere with the team and client
• And also live by Magneti’s “Other Three Laws”: 4). Make your teammates look like rockstars, 5). Teach and be teachable, 6). Solve problems
• Demonstrate the ability to interact with fellow earthlings with consistent respect, joy, and energy
• Practice strong administrative, detail, and follow-up skills
• Be highly motivated, mature, and eager to be part of the Magneti team
• Manifest impressive amounts of people skills with strong verbal and written communication abilities
• Exhibit 'lean in' attitude – drive and own things
• Obsess over delivering amazing work to our amazing clients
• Possess the ability to create and maintain momentum when things are busy or confusing

Please send a resume, cover letter, and any other compelling materials showing your marketing chops and results via this page. We want to hear from you about who you are, your past experiences, and why you believe you would be an excellent fit for this position at Magneti.